What are the responsibilities and job description for the Director of In Home Sales Enablement position at Dry Force Corp.?
Director of In-Home Sales Enablement
Location: Remote with 25–50% travel | Full-Time
Reports to: President of Mitigation, dotted-line collaboration with brand leadership across 14 HighGround-owned businesses
About HighGround
HighGround (www.highgroundnow.com) is a national parent organization of 14 restoration and mitigation brands. We empower local businesses to deliver exceptional service to their communities by providing centralized operational support, technology, and strategic leadership.
The Role
We are seeking a dynamic, strategic, and field-oriented Director of In-Home Sales Enablement to lead the development, optimization, and ongoing improvement of our in-home sales systems and processes across the HighGround platform. This role is instrumental in ensuring our brands maximize their residential closing rates by equipping their in-home sales professionals (IHSPs) with the tools, training, and coaching they need to succeed.
This position does not have direct management authority over the local IHSPs, but will be a key driver of their performance through influence, enablement, and structured accountability. The primary success metric for this role will be improvements in in-home closing rates across brands.
Key Responsibilities
Sales Process Leadership
Willingness and ability to travel 25–50% of the time to visit brand locations across the U.S.
Travel will include training, coaching visits, sales audits, and collaboration with brand sales leaders.
Why Join HighGround
Location: Remote with 25–50% travel | Full-Time
Reports to: President of Mitigation, dotted-line collaboration with brand leadership across 14 HighGround-owned businesses
About HighGround
HighGround (www.highgroundnow.com) is a national parent organization of 14 restoration and mitigation brands. We empower local businesses to deliver exceptional service to their communities by providing centralized operational support, technology, and strategic leadership.
The Role
We are seeking a dynamic, strategic, and field-oriented Director of In-Home Sales Enablement to lead the development, optimization, and ongoing improvement of our in-home sales systems and processes across the HighGround platform. This role is instrumental in ensuring our brands maximize their residential closing rates by equipping their in-home sales professionals (IHSPs) with the tools, training, and coaching they need to succeed.
This position does not have direct management authority over the local IHSPs, but will be a key driver of their performance through influence, enablement, and structured accountability. The primary success metric for this role will be improvements in in-home closing rates across brands.
Key Responsibilities
Sales Process Leadership
- Design and continuously refine a standardized in-home sales process that supports consultative selling and customer trust.
- Lead adoption of best practices and sales workflows across 14 brands, ensuring alignment with real-world field conditions.
- Create and update a process playbook for in-home sales operations that can scale with company growth.
- Oversee the AI sales coaching and analytics platform used by IHSPs and sales managers.
- Continuously refine AI-enabled scripts, prompts, and learning loops to improve seller outcomes.
- Partner with vendors or internal product teams to iterate based on performance data and frontline feedback.
- Build and lead the training curriculum for new and tenured IHSPs, including onboarding modules, shadowing protocols, and advanced techniques.
- Conduct field-based coaching sessions, ride-alongs, and virtual clinics.
- Equip local sales managers with tools and guidance to independently drive performance improvements.
- Analyze in-home sales performance across brands using Luxor CRM and other reporting tools.
- Identify key success drivers and performance gaps, and translate findings into actionable brand-level guidance.
- Establish and monitor KPIs, particularly closing rate, conversion timelines, and consultative sales quality metrics.
- Work closely with brand leaders and local sales managers to tailor strategies to market and team dynamics.
- Serve as a trusted advisor and coach without being in the direct reporting chain.
- Collaborate cross-functionally with Marketing, Technology, and Operations to ensure sales enablement is integrated across the business.
- 5 years of experience in sales enablement, performance management, or sales operations—ideally in a multi-location, home services, or franchise-style environment.
- Deep knowledge of consultative, in-home sales methodologies and customer psychology.
- Strong working knowledge of CRM systems and experience with AI-enhanced sales tools (e.g., Gong, Balto, Chorus, etc.).
- Proven ability to coach high-performing field teams and build trust with local leaders without formal authority.
- Experience creating structured training programs and sales playbooks from scratch.
- High emotional intelligence, influence skills, and passion for frontline success.
Willingness and ability to travel 25–50% of the time to visit brand locations across the U.S.
Travel will include training, coaching visits, sales audits, and collaboration with brand sales leaders.
Why Join HighGround
- Join a high-impact team at the forefront of transforming the restoration industry.
- Shape the in-home sales strategy that empowers local teams to serve families during difficult times.
- Collaborate with experienced operators and leaders across a national footprint of respected brands.
- Enjoy competitive compensation, benefits, and meaningful travel and leadership opportunities.