Sr. Manager Global Marketing (Maternity Leave Cover)

JOB SUMMARY

Leads long‑term product strategy and oversees end‑to‑end global launch execution to drive category growth, brand equity, and commercial success

WHAT YOU WILL DO

• Global 3‑Year Product Strategy & Innovation Ownership
• Lead and manage the global 3‑year innovation roadmap and long‑term product marketing strategy
• Translate consumer insights, market dynamics, whitespace analysis, and competitive intelligence into an innovation pipeline
• Partner with Product Development to define the strategic vision for innovation, including unmet consumer needs, claims direction, and category expansion opportunities
• Drive cross‑functional and senior‑leadership alignment on category priorities, investment needs, launch decisions, and strategic planning to support sustainable global growth

• Oversee end‑to‑end global launch development, from NPD brief creation through full campaign execution, ensuring alignment across cross-functional teams
• Prepare and submit NPD product briefs with senior-leadership alignment, defining key messaging, claims, consumer targets, product differentiation, and strategic objectives
• Lead 360° campaign briefings and global GTM kickoffs, ensuring all cross‑functional partners understand the strategy, insights, creative direction, and execution requirements
• Create and manage launch and product dossiers to ensure consistent, accurate, and compelling global messaging
• Partner with Creative on asset menus, shot lists, casting direction, and visual identity, ensuring alignment with product positioning and campaign strategy; attend photo/video shoots as needed
• Ensure on‑time, in‑full delivery of all products, packaging, global toolkits, and launch assets to align with the global marketing calendar and business goals
• Monitor launch KPIs and campaign performance; analyze insights to inform future innovation, messaging, and GTM strategies.

Category & Portfolio Leadership

• Lead strategy, performance management, and long‑range planning for key categories to support sustainable global growth
• Guide global assortments, line edits, SKU productivity, and portfolio architecture
• Identify whitespace opportunities, category expansion pathways, and innovation priorities in partnership with Product Development
• Collaborate with regional teams to understand local category dynamics and ensure global strategies flex appropriately across markets and channels

• Drive strategic support for core and hero products, including annual/seasonal campaign development, storytelling updates, and claim enhancements
• Partner with cross-functional teams to build 360° campaigns and refreshes that amplify brand equity and strengthen hero positioning
• Analyze core SKU performance, consumer trends, and competitive activity to identify opportunities for re‑support
• Collaborate with Product Development on formula, packaging, or claims enhancement opportunities to maintain category leadership for hero products

• Present strategic pricing recommendations informed by competitive benchmarking, financial targets, and global positioning strategy
• Partner with Operations on launch sizing, demand forecasting, and long‑range planning, ensuring supply plans meet commercial expectations
• Collaborate with US and International teams on assortments, line edits, pricing guidance, and forecast accuracy

• 5 years of experience in global beauty/skincare marketing with strong grounding in brand equity, product lifecycle management, and 360° launch execution.
• Passionate about the beauty industry with a strong consumer‑focused and trend‑forward mindset, including experience partnering with key global markets (e.g., China).
• Skilled in packaging development, artwork routing, and cross‑functional management across Creative, PD, and regional teams.
• Exceptional project management, communication, presentation, and analytical skills, with the ability to structure strategic narratives and build compelling decks.
• A collaborative leader and team player who is forward‑thinking, detail‑oriented, reliable, and able to manage multiple priorities in a fast‑paced environment.
• Strong aesthetic eye with excellent PowerPoint abilities; proficient in MS Word, Excel, and PowerPoint.