Analyst II, Marketing Analytics

What's Under The Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short, as an Analyst II, Marketing Analytics - Paid Social, you'll be a key player on DriveTime's performance marketing team, owning the strategy, execution, and optimization of our paid social campaigns. You'll bring analytical horsepower, platform expertise, and a test-and-learn mindset to help us drive efficient customer acquisition and engagement.

You'll be joining a team dedicated to building a world-class marketing strategy by leading in innovation, automation, and data-driven decision making. We're a small team that packs a big punch, and we're looking for someone who can take our paid social efforts to the next level.

In long, our Analyst II, Marketing Analytics - Paid Social is responsible for:

• Managing and optimizing paid social campaigns across platforms with a focus on ROAS, CPA, and customer acquisition.
• Building and refining audience strategies including custom audiences, lookalikes, and retargeting.
• Designing and executing A/B tests for creative, copy, and targeting strategies.
• Partnering with creative teams to develop high-performing ad assets based on data insights.
• Analyzing campaign performance using SQL, Excel, and Meta Ads Manager.
• Developing dashboards and reports to monitor performance and identify trends.
• Collaborating with cross-functional teams to align paid social efforts with broader marketing and business goals.
• Collaborate with BI and Data Science teams to enhance the data ecosystem supporting campaign optimization and performance insights.
• Exploring new paid social platforms and emerging ad formats to expand reach and efficiency.
• Communicating insights and recommendations to senior leadership and stakeholders.
  
  

So What Kind of Folks Are We Looking for?

• Analytical mindset: You love digging into data and uncovering actionable insights.
• Meta advertising expert: You know your way around Ads Manager and understand how to drive performance.
• Strategic thinker: You can connect campaign tactics to business outcomes.
• Creative collaborator: You know how to translate data into creative briefs and feedback.
• Intellectual curiosity: Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.
  
  

The Specifics.

• 1 years of experience in paid social advertising, with a strong focus on Meta platforms.
• Strong proficiency in SQL, Excel, and Sigma. Python is a plus.
• Experience with campaign planning, budget management, and performance reporting.
• Quantitative degree preferred (e.g., economics, analytics, marketing science, computer science).
• Proven track record of driving measurable results through paid social campaigns.
• Comfortable working in a fast-paced, data-driven environment.
  
  

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well... money matters!
• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We'll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).
• Paid Time Off. Not just lip service: we work hard, to play hard ! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!
  
  

Anything Else? Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!