What are the responsibilities and job description for the Sr. Manager, Marketing position at Driven Brands and Careers?
Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
The Senior Manager, Marketing will be responsible for leading and executing key owned and partner-led marketing channels that drive brand engagement, consideration and measurable business results. This role oversees CRM, website performance, organic social and partnerships, ensuring each channel works both independently and together to create a cohesive, high impact customer experience.
This role balances strategy with execution. The Senior Manager will develop channel roadmaps, optimize performance through insights and testing and partner cross functionally with external agencies and internal shared services. This role is ideal for a marketer who can connect customer data, content, and partnerships to drive cars per day.
Support CRM strategy and execution in partnership with shared services, ensuring consistency across lifecycle touchpoints.
Collaborate with agency partners to develop CRM-ready content that is on-brand, timely, and behavior-driving.
Help operationalize discount and incentive strategies in coordination with Finance, Operations, and Field Marketing.
Translate insights and performance data into executional improvements that drive repeat visits and customer lifetime value.
Partner with shared services and agencies to support the Take 5 website as both a brand and performance engine.
Assist in SEO optimization, content updates, and UX enhancements with a mobile-first mindset.
Run point on organic social execution – from content coordination to posting cadence.
Ensure all owned content reflects the Take 5 brand voice: Fast. Friendly. Simple. Human.
Support the execution and activation of endemic and sports partnerships across digital, in-bay, and community channels.
Coordinate asset development, timelines, and deliverables with partners and internal teams.
Help track and report on partnership performance and storytelling outcomes.
Identify executional opportunities to bring partnerships to life in ways that feel authentic and additive to the brand.
7 years of experience in brand or integrated marketing, ideally in multi-unit retail, franchise, or service environments.
Experienced in CRM, lifecycle marketing, and retention mechanics.
Experience supporting website content, SEO, and owned channel execution.
Familiarity with social storytelling, and partnership marketing.
Strong organizational and process orientation with comfort managing approvals and documentation.
Collaborative, accountable, and energized by execution.
Bachelor’s degree required, MBA a plus.
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