Director of Ecommerce

Director of ECommerce

Reports to: VP of Marketing  |  Location: Hybrid (Broomfield, CO)

About Drip EZ

Drip EZ makes BBQ accessories and grilling products for people who take their backyard cookouts seriously. We're a fast-growing, multi-channel brand selling direct-to-consumer, through Amazon, and via wholesale and retail partnerships with a passionate community that's increasingly discovering us through short-form video and creator content.

The Role

We're hiring a Director of E-Commerce to own the performance and growth of our digital sales channels: Shopify (DTC), Amazon, and TikTok Shop. This is a senior, hands-on leadership role for someone who can set channel strategy and also get into the weeds, optimizing product listings, managing paid media spend, and translating data into action. You'll work closely with the VP of Marketing and cross-functionally to drive acquisition, conversion, and retention across every digital storefront we operate.

This role is ideal for someone who has scaled e-commerce revenue at a consumer brand and wants ownership over a full channel portfolio rather than a single slice of it.

At Drip EZ, paid media and e-commerce experience aren't two jobs, they're one system. The right candidate thinks in full-funnel terms: an ad's targeting, creative, and offer are inseparable from the landing page, listing, checkout flow, and post-purchase experience it feeds into. We need someone equally fluent in both sides, who can trace a customer from first impression to repeat purchase and knows exactly where in that journey to intervene to move the numbers.

What You'll Do

Channel Ownership

• Own end-to-end performance of the Shopify DTC storefront, including site merchandising, conversion rate optimization, promotions calendar, testing and checkout/shipping strategy.
• Manage and grow the Amazon channel (Seller/Vendor Central), including listing optimization, A content, catalog health, Amazon Ads, and inventory/FBA coordination with Operations.
• Build out and scale TikTok Shop as a revenue channel, including product feed management, live/shoppable video, and creator-driven commerce.
• Establish unified reporting and KPIs across all three channels so leadership has a single view of e-commerce health.
• Optimize our site and product content for AI-driven discovery and shopping: answer engine optimization (AEO), generative engine optimization (GEO), and emerging agentic commerce (AI shopping assistants like ChatGPT, Perplexity, and Amazon Rufus), so Drip EZ stays discoverable and transactable as search shifts from traditional browsing to AI-mediated recommendations.

Paid Media

• Lead paid media strategy and execution across Meta, TikTok, Amazon Ads, and Google, in partnership with our agency partners.
• Connect paid media decisions directly to the on-site and on-listing experience they drive traffic to, diagnosing whether a channel problem is a targeting/creative issue upstream or a conversion/journey issue downstream, and fixing the right one.
• Own budget allocation across channels and campaigns, optimizing toward ROAS, MER, and CAC targets.
• Partner with creative and content teams to brief, test, and iterate on ad creative, including UGC and creator/influencer-driven media.
• Stay ahead of platform changes (algorithm shifts, new ad formats, TikTok Shop affiliate program updates, Amazon Ads features) and adjust strategy proactively.

Strategy & Leadership

• Develop and own the annual e-commerce growth plan and revenue targets across DTC, Amazon, and TikTok.
• Translate company-wide revenue and brand goals into channel-specific strategy and execution plans.
• Build, mentor, and potentially hire a small team of channel specialists as the function scales.
• Partner with Operations/Supply Chain on inventory planning and forecasting tied to channel demand.
• Present regular performance readouts and strategic recommendations to senior leadership.

What You Bring

• 7 years of experience in e-commerce, growth marketing, or digital channel management at a consumer products or DTC brand.
• Proven, hands-on experience managing Shopify, Amazon Seller/Vendor Central, and TikTok Shop, you've actually run these, not just overseen them.
• Deep, integrated fluency in both paid acquisition and e-commerce conversion mechanics, you don't see media buying and site/listing experience as separate lanes. You understand how targeting and creative decisions upstream shape conversion, AOV, and retention downstream, and you naturally think in terms of the full customer journey rather than channel silos.
• Strong paid media chops across Meta Ads, TikTok Ads, Amazon Ads, and/or Google Ads, with a track record of hitting ROAS/MER targets.
• Comfort with data: you can pull your own reports, build a model in a spreadsheet, and use analytics tools (GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, etc.) to make decisions.
• Experience with creator and influencer-driven commerce (TikTok Shop affiliate programs, Spark Ads/whitelisting, nano/micro creator strategy) is a strong plus.
• A bias toward action and comfortable operating as both strategist and operator in a lean team environment.
• Excellent cross-functional communication skills; experience presenting to senior leadership or founders.
• Experience in BBQ, outdoor living, home goods, or a similarly seasonal/passionate consumer category is a plus, but not required.

Compensation & Benefits

• Base salary: $150,000 – $175,000, based on experience
• Performance-based bonus eligibility 
• 401(k) Retirement Plan with company match
• Paid time off, paid sick leave, and paid company holidays
• Medical and dental coverage
• Hybrid work arrangement
• Add Employee discount

To apply, please fill out the application on the LinkedIn posting.