State Sales Manager - Tennessee

Job Title: Tennessee State Sales Manager

Location: Tennessee (Remote with Travel Required)

Department: Sales

Reports To: Regional Sales Director

Position Type: Full-Time

About Delta Beverages

Welcome to Delta Beverages - an infused beverage pioneer redefining how people connect, unwind, and celebrate. Since 2020, we’ve evolved from a bold idea into a category-shaping brand known for innovation, quality, and unforgettable experiences.

Our team is a dynamic mix of driven, creative professionals who take ownership and think boldly. At Delta, we break stigma, push boundaries, and embrace new ideas that move the industry forward. Collaboration fuels us, innovation is our rhythm, and every team member has the opportunity to make a real impact.

Drive, ownership, and fearless creativity anchor our growth in 2026. We’re here to change the game - crafting exceptional products while building a culture where people grow, connect, and enjoy the ride.

Join us and be part of a fast-growing, forward-thinking team committed to elevating the future with imagination, dedication, and a whole lot of fun.

Position Overview

Delta Beverages is reshaping the infused beverage category with premium, fast-acting THC-infused drinks designed for modern consumers seeking intentional, stigma-free alternatives. As one of the fastest-growing brands in the space, Delta is expanding rapidly throughout the US.

We are seeking a Tennessee State Sales Manager to drive statewide growth, lead distributor partnerships, open high-value retail and chain accounts, and build a disciplined operating rhythm that accelerates revenue and market penetration across the state.

This role is ideal for a strategic, structured, data-driven operator with deep experience in regulated beverage categories and a passion for building markets through disciplined execution.

The Tennessee State Sales Manager owns the full commercial performance of the TN market - overseeing distributor leadership, field execution, forecasting, retail and chain development, and activation strategy.

Key Responsibilities

Distributor Leadership & Statewide Execution

• Serve as the primary point of contact for Tennessee distributor partners, ensuring alignment on sales objectives, programming, and execution standards.

• Lead structured weekly and monthly distributor cadences, including scorecard reviews, ride-alongs, program planning, and forecasting.

• Provide distributor teams with portfolio training, brand education, and selling strategies that elevate retail performance.

• Oversee inventory flow, forecasting, and order cycles to maintain consistent availability across the state.

Field Sales Leadership

• Lead and develop Tennessee field sales representatives to elevate distribution, merchandising, displays, and sampling execution.

• Conduct weekly coaching sessions, ride-alongs, and market visits to reinforce operating discipline.

• Ensure alignment between distributor and field teams, enabling unified execution across priority markets.

• Maintain strong visibility into market performance across on-premise and off-premise channels.

Collaboration and Partnerships:

• Collaborate with the Regional Sales Manager and VP of Sales.

• Align with Legal to ensure adherence to all regulatory standards.

• Partner with external distributors and key accounts to enhance market penetration.

Retail & Chain Account Management

• Secure new retail and chain authorizations across grocery, liquor, convenience, wellness, and specialty channels throughout Tennessee.

• Build and maintain relationships with corporate buyers and category managers using structured communication and quarterly planning.

• Oversee the execution of retail and chain programs - including resets, planograms, promotions, and retail standards.

• Collaborate with distributor and field teams to ensure flawless execution of retail and chain mandates.

Statewide Sales Strategy & Revenue Growth

• Build and execute Tennessee’s annual and quarterly sales strategy in partnership with the Regional Sales Director and HQ leadership.

• Identify white-space opportunities, high-priority territories, and strategic retail and chain targets.

• Personally participate in retail and chain openings and high-value sales opportunities.

• Own statewide KPIs, including distribution, velocity, revenue, display execution, and chain compliance.

Market Development & Activation

• Conduct frequent market rides to evaluate execution, strengthen retailer relationships, and surface growth opportunities.

• Lead sampling events, partnerships, local activations, and trade shows to drive brand awareness across TN.

• Stay informed on competitive activity, consumer behavior, and regulatory environments impacting Tennessee.

Reporting, Analytics & Performance Management

• Report weekly and monthly performance metrics including volume, distribution, velocity, and retail/chain execution.

• Use data to diagnose issues, identify trends, and inform strategic action plans.

• Maintain CRM pipeline visibility covering accounts, distributor activity, and sales opportunities.

• Provide weekly summaries to leadership highlighting insights, risks, and actionable next steps.

Qualifications & Experience

Required

• 5 years of sales experience in beverages, alcohol, cannabis, or regulated CPG categories.

• Demonstrated ability to manage a large state or multi-region territory with structured planning and disciplined execution.

• Strong distributor management background, including leading performance routines and driving accountability.

• Proven success securing retail and chain authorizations and managing key retail relationships.

• Proven track record of achieving sales targets in a competitive market.

• Strong analytical and reporting skills with the ability to turn data into strategic action.

• Strong communication, negotiation, influence, leadership, and relationship-building skills.

• Highly organized, detail-oriented, and able to operate in a fast-paced environment.

• Proficiency with CRM platforms, analytics tools, and Microsoft Office or Google Workspace.

• Ability to travel across Tennessee (up to 60%).

• Passion for the infused beverage category and familiarity with Tennessee’s regulatory context.

Preferred

• Existing relationships with Tennessee distributors, buyers, and retail leadership.

• Experience scaling emerging brands within beverage or CPG.

• Experience executing merchandising, promotional strategies, and trade marketing programs.

Benefits and Rewards

• Competitive Base Salary based on experience

• Commission structure tied to:

- Distribution growth

- Revenue & volume performance

- Statewide execution metrics

PTO: 120 hours (15 days) annually

Health Benefits:

• Company contribution to eligible medical insurance

• Optional dental, vision, and supplemental coverage

• Travel & Expense Reimbursement

• Employee discounts industry event access

• High-growth career trajectory within a rapidly scaling national brand