Head of Product Innovation

A growing organization is seeking a Head of Product Innovation & Lifecycle Management to lead the development and evolution of high-impact consumer products across a portfolio of brands.

This leader will build and oversee a consumer insight-driven innovation engine responsible for the full lifecycle of each product—from early discovery and concept development through launch, optimization, and retirement.

The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer needs into effective, market-winning products that deliver measurable results.

This role prioritizes long-term customer value over short-term gains. Products must meaningfully improve the customer experience, meet regulatory standards where applicable, and consistently exceed expectations in quality and performance.

This position partners closely with cross-functional teams including R&D, regulatory, marketing, operations, finance, and sales to ensure products succeed in the market and drive strong lifetime value.

• Lead innovation strategy across multiple brands or product lines
• Translate consumer insights, research, and market trends into a pipeline of high-impact product opportunities
• Identify emerging opportunities across relevant consumer categories
• Build and maintain a multi-year product roadmap balancing core, growth, and exploratory initiatives
• Foster a customer-first innovation culture

• Lead consumer discovery through research, behavioral insights, and category analysis
• Translate consumer needs into clear product hypotheses and positioning strategies
• Partner with R&D, product development, and regulatory teams to develop effective and compliant products
• Guide key decisions including formulation, format, packaging, claims, and pricing

• Partner with marketing, sales, and operations to ensure successful product launches
• Define target customer, positioning, messaging, channel strategy, and financial goals
• Align product strategy with execution across relevant sales channels

• Own the full lifecycle of the product portfolio
• Monitor performance using key metrics such as sales, margins, customer feedback, and repeat purchase behavior
• Lead product optimization, including improvements to product, packaging, pricing, and margins
• Determine when products should be scaled, repositioned, improved, or retired

• Build and manage a product portfolio that drives strong unit economics and customer lifetime value
• Partner with finance and operations to ensure products meet margin and cost targets
• Lead and mentor product managers and cross-functional teams
• Communicate product strategy and performance to executive leadership

• 10–15 years of experience in product innovation or product management within consumer-facing industries
• Proven track record of launching successful products
• Experience managing the full product lifecycle from concept through optimization
• Strong understanding of regulated or complex product categories (preferred)
• Deep knowledge of consumer behavior, market trends, and brand positioning
• Experience working cross-functionally with technical, marketing, and operational teams
• Strong strategic thinking combined with hands-on execution

The ideal candidate is:

• Highly focused on understanding customers and solving real problems
• Passionate about building products that improve user experience and outcomes
• Disciplined in managing product performance, margins, and portfolio health
• Comfortable operating at both strategic and execution levels
• Driven to build trusted, high-performing products that stand out in the market

Salary Range 150-200K