What are the responsibilities and job description for the Associate Director of Sales position at Dreamscape Hospitality?
Description
Associate Director of Sales
Lifestyle Hotel – Managed by Marriott International
The Associate Director of Sales supports the Director of Sales & Marketing in executing the hotel’s sales strategy and achieving revenue goals across all market segments. This role combines proactive selling, leadership, and strategic planning to drive top-line performance while embodying Marriott’s values and service culture.
The ideal candidate is a results-driven hospitality professional who thrives in a lifestyle hotel environment and excels at building relationships, mentoring team members, and uncovering new revenue opportunities.
Key Responsibilities
Revenue Strategy & Planning
Associate Director of Sales
Lifestyle Hotel – Managed by Marriott International
The Associate Director of Sales supports the Director of Sales & Marketing in executing the hotel’s sales strategy and achieving revenue goals across all market segments. This role combines proactive selling, leadership, and strategic planning to drive top-line performance while embodying Marriott’s values and service culture.
The ideal candidate is a results-driven hospitality professional who thrives in a lifestyle hotel environment and excels at building relationships, mentoring team members, and uncovering new revenue opportunities.
Key Responsibilities
Revenue Strategy & Planning
- Assist in developing and executing the hotel’s annual Sales & Marketing Plan.
- Support the achievement of budgeted room, catering, and total hotel revenue goals.
- Partner closely with Revenue Management to align sales strategies with demand patterns and pricing.
- Maintain accurate forecasting, pipeline management, and production reporting in CI
- Analyze STR reports, market intelligence, and account performance to identify opportunities.
- Maintain a portfolio of key corporate group accounts.
- Prospect and secure new business through cold outreach, networking, and industry events.
- Conduct sales calls, virtual presentations, and property site inspections.
- Negotiate contracts and close business aligning with Marriott brand standards and dreamscape standards.
- Represent the hotel at trade shows, community events, and brand initiatives.
- Support coaching, mentoring, and performance management of the sales team.
- Help drive accountability for sales goals, prospecting activity, and production targets.
- Step in as sales leader in the absence of the Director of Sales & Marketing.
- Foster strong collaboration with Event Management, Operations, Marketing, and Revenue teams.
- Serve as a brand ambassador for dreamscape and the hotel’s lifestyle positioning.
- Ensure all sales practices align with Marriott and dreamscape policies, tools, and compliance standards.
- Build partnerships within the local community to enhance brand visibility and demand.
- 4–7 years of hotel sales experience; Marriott hotel experience preferred.
- Previous Senior Sales Manager or Assistant Director of Sales experience preferred.
- Proven track record of meeting or exceeding revenue targets.
- Strong knowledge of corporate, group, and SMERF segments.
- Experience with Marriott systems strongly preferred:
- CI/TY (Customer Information Tool)
- MARSHA / Lightspeed
- Excellent negotiation, presentation, and relationship-building skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strategic and analytical mindset
- Proactive prospecting and closing skills
- Strong leadership and coaching ability
- Excellent communication and storytelling skills
- Highly organized and results-driven
- Passion for hospitality and guest experience
- Competitive base salary incentive bonus plan
- Comprehensive benefits package (medical, dental, vision, vacatopn, sick and supplemental plans including pet insurance)
- Marriott travel discounts and global career growth opportunities
- Dynamic and collaborative team culture