What are the responsibilities and job description for the Land Analyst position at Dream Finders Homes?
Responsibilities And Duties
- Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions
- Participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions.
- Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital dataLeverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.
- Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time.
- Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
- Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycleHelp develop a marketing attribution model
- Generate insights and recommendations and present these to the senior management
- Perform in-depth research and analysis regarding
- Customer segmentation Consumer behavior
- Automate manual or sub-optimal business processes and analyses
- Improve data culture - Identification of new data sources; improvement of current ways we use data, etc.
- Create transparency by delivering insights everywhere make data ubiquitous through reports and insights
- Assist with ad hoc reporting needsRepresent the company professionally in all internal and external interactions and communications
- Complete all other duties as assigned by managerAdhere to company safety standards and help promote a safe working environment
- Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes Position Standards
- Team player
- Attention to detail
- Strong research and organizational skillsStrong analytical and statistical skills
- Positive Attitude
- Strong communication skills (written and verbal)
- Bachelor's degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics
- Experience in consumer insights, market research or related analytical field
- Previous real estate work experience is preferred
- Experience with quantitative and qualitative research methods
- Exceptional problem solving and analytical skills
- Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients
- Proficiency in both Excel, Adobe PDF and Power PointLove sharing consumer insights that lead to impactful changes that will grow the business
- Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)
- Be able to present insights from quantitative and qualitative dataBe able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively.
- Creative mindset that can develop novel solutions to business problems and challenges
- Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)