Marketing/Design Coordinator (1985)

The Marketing Coordinator is responsible for leading and executing marketing initiatives that drive traffic, support community visibility, and enhance the customer experience. This role also provides limited support to customers with interior selections and maintains a strong understanding of design trends to support model presentation and marketing effectiveness.

ESSENTIAL FUNCTIONS:
• Generate increased traffic to communities through strategic marketing efforts
• Coordinate advertising, website updates, and marketing campaigns
• Organize and execute sales and marketing events
• Support model home merchandising and presentation
• Provide limited customer assistance with interior selections and upgrades

DUTIES AND RESPONSIBILITIES:
• Develop and implement strategic marketing plans to achieve company objectives
• Plan and oversee promotional activities including print, digital media, signage, and events
• Manage development, production, and distribution of marketing materials
• Maintain website content, track online leads, and monitor conversion performance
• Coordinate model home setup, decorating support, and overall presentation
• Assist Area Sales Manager with selections for model and market homes (plans, colors, features, and options)
• Support merchandising decisions to align with target buyer preferences and market positioning
• Maintain signage across communities and evaluate opportunities for improved visibility
• Coordinate community start-up activities, including model homes, sales centers, and grand openings
• Manage photo library and marketing collateral files
• Ensure accuracy and quality of all marketing materials prior to release
• Process marketing invoices, supplies, and promotional materials
• Assist customers with interior selections, offering guidance on color, functionality, and budget as needed
• Research design trends and materials to support marketing and model presentations
• Maintain accurate documentation related to selections when applicable
• Schedule and coordinate customer appointments related to selection support
• Perform other duties as assigned

 

QUALIFICATIONS:

Knowledge and Skills:
• Strong marketing, organizational, and project management skills
• Creative mindset with an understanding of interior design principles
• Excellent written and verbal communication skills
• Strong interpersonal and customer service skills
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office and marketing-related systems
• Experience with digital marketing tools and website management
• Ability to analyze marketing performance and adjust strategies accordingly
• Working knowledge of residential construction and design trends preferred

Education and Experience:
• High School Diploma or Equivalent required; Associate’s or Bachelor’s degree in Marketing, Business, Communications, Interior Design, or related field preferred
• 3–5 years of marketing experience, preferably in homebuilding or real estate
• Experience supporting model home merchandising or customer design selections in new home construction or retail environment is a plus