What are the responsibilities and job description for the Division Marketing Manager position at DRB Homes?
The company is currently seeking a Division Marketing Manager to support the planning, directing, and implementing of marketing activities for the division. This position is responsible for executing corporate initiatives and division activities to meet company and department goals.
At DRB Homes we pride ourselves on our culture and our ability to make our company a place that employees enjoy coming to work each day. We believe hard work is important but we also know that balance is essential. We encourage employees in becoming their best, both personally and professionally. Everything we produce is a result of the hard work and talent of our team members. We believe that when good ideas are shared, great things can happen.
The Company offers numerous options to help its employees achieve their financial, professional, and wellness goals including:
- Medical, dental, and vision insurance options
- Paid time off
- Company-provided life insurance policy
- 401(k) plan and match
- Gym membership reimbursement
- Career development and opportunities for advancement
- Charitable activities and more
General Duties and Responsibilities
- Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business goals and strategic plans
- Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Oversee and directly participate in traffic campaigns and campaign creations (E.g. Google Places; Google Business; Google Campaigns)
- Execute marketing and branding objectives following Corporate branding and marketing initiatives
- Search engine optimization (E.g. Zillow, Trulia)
- Prepare marketing strategies alongside Director of Sales and Marketing and division staff
- Design print ads and publications utilizing Corporate Marketing Department brands and resources
- Ensure brand messages are consistent
- Test banners and links bi-weekly
- Media plan creation and ad scheduling
- Budget reconciliation for corporate and divisions
- Weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing accuracy
- Contract management of local publications/prints
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
- Lead all areas of content generation and production across all media platforms
- Collaborate with sales and management to develop strategic partnership activities and implement approved strategic plans
- Participate in weekly staff meetings to foster new ideas and manage timely deliverables
Qualifications
- Bachelor's degree in Marketing or Business with a minor in Marketing with 2 or more years of related experience or equivalent combination of experience and education
- Experience managing a staff of professionals
- Sound technical skills, good judgement, and strong operational focus
- Well organized
- Able to be self-directed and a member of a team
- Strong interpersonal skills
- Professional demeanor
- Capable of communicating with a diverse range of individuals
- Able to train and mentor others
Preferred Qualifications
- Experience in new home building
At DRB Homes employment opportunity is based upon personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, ancestry, national origin, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law.
If you require a reasonable accommodation to apply for this position please contact DRB Homes' corporate offices at 972-383-4300.