What are the responsibilities and job description for the Draper James – Social Media Manager position at Draper James?
Draper James – Social Media Manager
New York, NY (Hybrid)
Experience:
- Minimum 2 years functional experience in analytics and social listening
- Demonstrated knowledge and experience with social media measurement and content
- Previous experience in setting up measurement dashboards and frameworks
- Ability to translate complex analytical findings into actionable recommendations and insights
- Prior experience with Instagram and TikTok platform management and content creation strategy along with a strong understanding of the changing trends within the space
Responsibilities:
- Manage the social media calendar across all platforms, setting targets and timelines for key brand initiatives and content creation shot lists and production
- Establish the over-all analytic framework for social media measurement across all platforms and campaigns
- Ownership of daily content strategy and responsible for pivoting in the moment based off trends and performance, with openness to being agile and nimble across all social platforms
- Develop a deep understanding of what drives converting video across our social platforms and ecommerce touchpoints (Instagram Reels/Stories, YouTube, TikTok, website, paid ads and in-store/experiential) and build SOPs aligned with these best practices
- Partner with Creative and Brand Marketing team members to edit short-form videos & photo that elevate brand-level and product-level campaigns and initiatives.
- Clearly articulate storytelling objectives and key selling points through your video edits.
- Ensure files are optimized for various digital platforms, including desktop and mobile devices
- Organize and prioritize projects to ensure deadlines are met and communicated with precision
- Manage the library of video assets captured leveraging cloud based tools for asset management
- Stay up-to-date with the latest social media trends/viral moments and video editing best practices
- Have a knack for delivering work quickly giving us the ability to be truly agile and take advantage of trending moments
- Be a team player willing to work cross-functionally to bring the best work to market
If interested in the above corporate opportunity, please contact careers@draperjames.com.