What are the responsibilities and job description for the Digital Content Strategist position at Drake University and Careers?
Position Number: 100028
Unit/Department: University Communications and Marketing
FTE: 100%
Salary: Commensurate with experience and qualifications of the selected candidate
Department Summary:
The Office of University Communications and Marketing works to advance the image and reputation of Drake University. Our team focuses on the University’s key priorities, developing and implementing comprehensive communication strategies with a digital-first approach that achieves measurable outcomes.
Broadly speaking, we concentrate on three areas: Marketing, Communications, Web and Creative Services.
https://drakeedu.sharepoint.com/sites/UCM
Job Summary:
Drake University’s Office of Communications and Marketing is excited to invite applications for a Digital Content Strategist. This individual will play a crucial role in maintaining digital health across various digital platforms, ensuring attention to accessibility, user experience, SEO, brand guidelines, and proper use of institutional assets.
The ideal candidate should have strong analytical and organizational skills, a working understanding of HTML and CSS, and confidently be able to switch between various digital platforms on a regular basis.
A strong customer-centric approach to work is also required. This individual is responsible for working across multiple campus partners to help support their website needs. While campus partners can publish a certain level of content, to maintain digital health, the vast majority of content is vetted through this office. For this reason, this individual needs to be able to empower content editors to a degree that helps them operate efficiently while prioritizing support requests that need implemented through the office. The right candidate will show a balance of customer service and an ability to communicate a recommendation that best meets the challenge or objective at hand.
Minimum Qualifications:
- Applicants must be proficient in SEO, HTML, CSS, and relevant design software (e.g., Adobe Creative Suite, Photoshop, Illustrator, etc.)
- Bachelor's Degree in Marketing/Communications, Information Technology, or a related field.
- 3-5 years of relevant experience
Preferred Qualifications:
- Experience with JavaScript and jQuery.
- Experience with project management.
Job Duties:
- 20% - Responsible for ongoing maintenance and optimization of University digital sites including Drake.edu, the campus map, campus calendar, newsroom, and the University email marketing system. This individual is responsible for overseeing the CMS training program and supporting campus partners who have website support needs.
- 20% - Serve as project lead for web and digital content projects ensuring projects are completed on time and to high standards of quality. This will include building and designing webpages, building and implementing content tools, training guides, wireframes, site maps, and other visualization tools, and when needed, writing content for web or other digital platforms.
- 20% - Provide oversight and guidance to website and digital content editors across campus, including management of University Communications & Marketing policies related to web content and design.
- 20% - Manage digital quality assurance initiatives including search engine optimization, search engine marketing, web accessibility requirements, content management system, and digital analytics reports.
- 10% - Supervise student interns, consultants, subcontractors and other part-time, short-term staff, as necessary.
- 5% - Evaluate, assess, and advise on the strategic value of emerging digital tools, particularly for helping drive student recruitment and retention.
- 5% - Other opportunities and duties as assigned.
Salary and Benefits:
At Drake, we are proud to offer our employees, their spouses, and eligible dependents a comprehensive benefits package, which includes a wide range of core benefits, perks, and discounts.
Special Instructions to Applicants:
For consideration, you must apply online. Please include a resume and cover letter.
If you have any questions about this job positing or the application process, please email
kelsey.faybik@drake.edu.
Review of Applications Begins:
A review of applications will begin immediately. This position will remain open until filled.
For faculty positions, selection will depend on the receipt of recommendation confirming the candidate's scholarly achievements and teaching abilities and/or on the candidate's satisfactory passing of a teaching demonstration if selected for an on-campus interview. For staff positions, selection will depend upon careful review of each applicant’s references, education, and, if applicable, experience.
ABOUT DRAKE
Drake University is recognized as a top private university in the Midwest. Drake is a midsize university in Des Moines, Iowa, with an increasingly diverse student body. We are deeply committed to equity and inclusion and creating a sense of belonging for all members of the campus community—faculty, staff, and students alike. More than 900 faculty and staff are part of the Bulldog pack, a close-knit group of colleagues enthusiastic about preparing students to be global citizens and leaders, challenging assumptions. Drake University is not only an outstanding institution of higher learning, it is also a wonderful place to work. We are enthusiastically committed to welcoming new ideas and people into the fold, and to retaining and rewarding stellar employees.
All positions at Drake provide opportunities to contribute to Drake University’s core mission of creating an exceptional learning environment that prepares students of all backgrounds for meaningful lives and professional accomplishments.
STRONG COMMITMENT TO A DIVERSE AND INCLUSIVE COMMUNITY
At Drake University, we don’t just accept differences—we celebrate them, we support them, and we thrive on them for the benefit of our students, our employees, and our community. As reflected in our Core Values, we embrace a diverse and inclusive community.
EQUAL OPPORTUNITY
Drake University is an Equal Opportunity Employer committed to creating an inclusive and diverse workplace. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. Drake University is committed to providing access and reasonable accommodations in its services, programs, activities, education, and employment for individuals with disabilities. If you would benefit from an accommodation at any point in the recruitment process (including using our online application process), please contact Drake Human Resources (p: 515.271.3133; e: jobs@drake.edu) and let us know how we can assist you.