Lifecycle Marketing Manager

About DragonFly Athletics

DragonFly Athletics is a fast-growing SaaS platform serving 3,000 schools and 650,000 student athletes across 26 states. The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes.

DragonFly is currently launching two major growth initiatives:

• Be A Tiger — a parent engagement and communication platform launching Summer 2026
• Storefront & Payments — new revenue features for school athletic programs

DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet.

This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine.

Role Overview

This is a hands-on builder role, not a strategy-only marketing position.

The Lifecycle Marketing Manager will own campaign execution, customer activation, and in-product marketing to drive adoption across the DragonFly ecosystem.

You will work directly with the CEO and leadership team to:

• activate the existing 3,000 schools already using DragonFly
• drive adoption of new features
• launch the Be A Tiger parent engagement platform
• build the early marketing infrastructure for a scalable growth engine

This role is ideal for a scrappy SaaS marketer who loves building from zero.

You will not inherit a team or a marketing machine — you will build the first version of it yourself.

What Success Looks Like

In your first 90 days, success means:

• campaigns actively running to DragonFly’s existing school base

• adoption of key features increasing across schools

• launch messaging for Be A Tiger reaching coaches and parents

• measurable growth in parent engagement and feature adoption

The goal is simple:

Make sure the world knows about Be A Tiger. We start by activating the users DragonFly already has.

Core Responsibilities

1. Campaign Execution (Primary Responsibility)

Design and launch campaigns targeting DragonFly’s user base:

• coaches
• athletic directors
• school administrators
• parents

Examples:

• email campaigns to coaches about new features
• messaging to parents about Be A Tiger
• adoption campaigns for underused features
• lifecycle campaigns to increase engagement

You will personally:

• write campaign copy
• build and send emails
• segment audiences
• manage campaign schedules
• track results

2. In-Product Marketing & User Activation

Work with the product team to drive adoption inside the DragonFly platform.

Examples:

• in-app messaging
• onboarding flows
• feature announcements
• prompts to upgrade to premium features

Tools may include:

• Pendo
• Appcues
• Intercom
• internal tooling

3. Customer Activation & Feature Adoption

DragonFly already serves 3,000 schools, but many features are underutilized.

You will build campaigns to:

• increase feature adoption
• encourage coaches to use DragonFly communication tools
• drive parent engagement in the app

Success is measured by:

• adoption rates
• engagement
• parent conversions

4. Messaging & Sales Enablement

Work with the leadership team to develop simple, consistent messaging for:

• coaches
• schools
• parents
• state governing bodies

You will translate product features into clear, actionable messages the sales and account teams can use.

5. Measurement & Iteration

You will track campaign performance and continuously improve results.

Examples:

• open rates
• activation rates
• parent engagement
• feature adoption

This role requires someone comfortable with data-driven experimentation.

What You Will NOT Be Doing

This is not a brand marketing role.

You will not be responsible for:

• PR campaigns
• large branding initiatives
• managing agencies
• overseeing a large marketing team

You will be the builder, not the executive.

Ideal Candidate Profile

Must-Have Experience

• 3–7 years in lifecycle marketing, customer marketing, or product marketing
• experience running email or engagement campaigns in a SaaS company
• hands-on experience building campaigns (not just managing agencies)
• comfortable working without a marketing team

Skills We Value

You are someone who:

• likes building things from scratch
• enjoys shipping campaigns quickly
• writes clear, practical marketing copy
• thinks in terms of users and adoption
• enjoys testing and improving campaigns

Bonus Experience

• B2B SaaS
• EdTech or sports technology
• in-product marketing tools (Pendo, Appcues, etc.)
• early-stage or startup environments

Personality Fit

This role requires someone who:

• thrives in ambiguity
• enjoys fast-moving environments
• can work directly with a founder
• is comfortable owning results

You must be both:

• strategic enough to think about growth
• hands-on enough to execute campaigns yourself