Senior Manager, VIP Acquisition

Building Extraordinary Sports and Entertainment Experiences

We're trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. This is a place where challenges are opportunities for growth, and teamwork creates unforgettable moments for our customers.

The Crown Is Yours

You'll play a pivotal role as the Senior Manager of VIP Acquisition, advancing our high-value player acquisition and engagement strategy. With a focus on optimizing onboarding, developing long-term loyalty, and enhancing our VIP experience, you'll lead efforts to identify, secure, and retain our most valuable players.

This role combines strategic oversight and hands-on execution, allowing you to drive a high-impact, data-driven approach to VIP growth, mentor junior team members, and elevate operational standards across the team.

Your Key Responsibilities:

• Strategically identify, attract, and cultivate relationships with top-tier VIP prospects within your region, ensuring sustainable growth and long-term engagement.
• Oversee the ideation, creation, and execution of regional VIP Player Acquisition events, crafting targeted, impactful experiences that resonate with high-value players.
• Develop and implement localized go-to-market strategies that align with organizational objectives, promoting regional growth, retention, and enhanced player satisfaction.
• Establish and monitor business plans to ensure alignment with revenue goals, profitability, and growth metrics, continuously refining initiatives to optimize performance.
• Ensure adherence to all responsible gaming policies and regulatory requirements while championing process improvements across VIP engagement operations.
• Provide leadership and guidance to junior team members, fostering a high-performing, engaged team that drives VIP loyalty, revenue, and brand advocacy.

What We're Looking For:

• Bachelor's degree in a relevant field, with gaming or casino industry experience being an asset.
• 6 years of experience in senior-level VIP Sales, Business Development, or Customer Relationship Management, including a demonstrated ability to build, maintain, and expand high-value client relationships.
• Strong analytical skills with a record of using insights to drive engagement strategy and elevate the VIP player experience.
• Effective in fast-paced, cross-functional environments with the ability to influence stakeholders and drive decision-making.
• Able to obtain and maintain required State Gaming Licenses.