What are the responsibilities and job description for the Demand Generation Associate position at DraftKings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Demand Generation Associate, you’ll drive outbound acquisition efforts by identifying, sourcing, and engaging high-potential prospects. You’ll build a customer pipeline from the ground up through strategic research, cold outreach, and disciplined follow-up that directly supports VIP player acquisition. In this role, you’ll help create a seamless, compliant, and player-first experience while partnering closely with the VIP Acquisition Team to deliver qualified opportunities that fuel long-term growth.
What you’ll do
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 60,000.00 USD - 60,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The Crown Is Yours
As a Demand Generation Associate, you’ll drive outbound acquisition efforts by identifying, sourcing, and engaging high-potential prospects. You’ll build a customer pipeline from the ground up through strategic research, cold outreach, and disciplined follow-up that directly supports VIP player acquisition. In this role, you’ll help create a seamless, compliant, and player-first experience while partnering closely with the VIP Acquisition Team to deliver qualified opportunities that fuel long-term growth.
What you’ll do
- Own demand generation efforts from initial prospect research through light qualification and handoff.
- Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives.
- Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards.
- Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets.
- Deliver a professional, compliant, and player-first acquisition experience while partnering cross-functionally to improve outreach strategies and conversion opportunities.
- Bachelor’s Degree, with up to 1-2 years of experience in sales, business development, or a similar customer-facing role.
- A competitive and proactive mindset with the confidence to pursue new opportunities through outbound outreach and relationship-building.
- Strong research, organizational, and communication skills with the ability to quickly learn new tools, systems, and workflows.
- Coachability, adaptability, and a desire to grow within a fast-paced, highly collaborative, and performance-driven environment.
- Ability to obtain and maintain required State Gaming Licenses.
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 60,000.00 USD - 60,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.