What are the responsibilities and job description for the Marketing Manager, Campaigns position at Dr. Vince Clinical Research?
POSITION SUMMARY: Dr. Vince Clinical Research is seekinga Marketing Manager, Campaigns to support the execution of B2B marketing campaigns for our early phase clinical research organization (CRO). It is a hands-on role focused on campaign execution, content development and coordination across internal teams and external partners.
The ideal candidate will work closely with the senior marketing team, business development and external partners to execute campaigns that drive awareness, increase engagement and generate MQLs and SQLs.
KEY RESPONSIBILITIES:
· Plan and execute marketing campaigns using a multi-channel approach
· Manage timelines, deliverables and cross-functional coordination
· Develop marketing content, including thought leadership, BD materials and campaign messaging
· Translate complex clinical capabilities into clear, compelling content for target audience
· Monitor campaign performance and identify opportunities for optimization
· Support SEO/SEM/PPC strategy and performance
· Other duties as required
REQUIRED QUALIFICATIONS:
· 4-7 years of marketing experience in B2B, CRO, healthcare or life sciences
· Bachelor’s degree in Marketing, Communications, Business or related field
· Experience executing marketing campaigns across multiple channels
· Agile, with the ability to manage multiple priorities in a fast-paced environment
· Strong writing and content development skills
· Familiarity with digital marketing, including Google Ads and SEO fundamentals
· Strong organizational and project management skills
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: In person