What are the responsibilities and job description for the Senior Manager, Lifecycle & Loyalty position at Dr. Idriss?
You’ll build the Dr. Idriss loyalty engine, translating our social reach and brand love into lasting customer relationships, creating a loyalty system and CRM strategy that rewards, re-engages, and grows LTV while reflecting everything the brand stands for.
What you’ll build and own:
- A loyalty program that goes beyond points: access, exclusives, referrals, and recognition
- High-performance flows across email and SMS: welcome, replenish, winback, upgrade
- A CRM calendar that ladders up to launches, trends, and emotional brand beats while ensuring content diversity and value
- Segmentation strategies that turn our community into defined, activated cohorts
- Creative, content, and offers that feel high-touch and high-conversion
- Partnership with Performance to feed learnings into paid owned targeting
- Ownership of CRM loyalty analytics: repeat rate, LTV, churn, and engagement
- Management of our email/SMS agency, guiding content strategy, prioritization, testing, and performance
- Briefing Creative and email agency on lifecycle content needs (copy, design, assets), and partnering on iterations
- Hands-on email/SMS builds in Klaviyo when needed for urgent flows or priority updates
Must haves:
- 5–7 years in CRM/lifecycle marketing, ideally in DTC beauty, wellness, or lifestyle
- Deep experience with Klaviyo including flow strategy, segmentation, A/B testing, and campaign buildout
- Experience managing external agencies and internal creative workflows
- Able to brief, QA, and build when needed
- Familiarity with loyalty platforms (e.g., LoyaltyLion, Yotpo Loyalty, Smile.io)
- Strong eye for content and timing
- Loves digging into cohorts, LTV, and retention metrics
- Thrives in a test-and-learn environment; brings ideas backed by data and instinct
Salary : $120,000 - $180,000