What are the responsibilities and job description for the Social Media Manager / Website Administrator position at Dr. Elsey's?
About Dr. Elsey’s
Dr. Elsey’s is a veterinarian-owned brand dedicated to providing high-quality products that support the health and happiness of cats and their owners. We’re passionate about improving the lives of pets and the people who love them—and that includes building a strong digital presence to share our mission.
Position Overview
We are seeking a in-person at our office in Cheyenne , Wy a tech-savvy, creative, and detail-oriented Digital Content & Social Media Manager to manage and maintain our WordPress website and oversee all social media channels. This dual-role position requires both technical proficiency with web content management and strategic thinking in social media marketing to drive engagement, traffic, and brand visibility.
Key Responsibilities
Website Management (WordPress):
Dr. Elsey’s is a veterinarian-owned brand dedicated to providing high-quality products that support the health and happiness of cats and their owners. We’re passionate about improving the lives of pets and the people who love them—and that includes building a strong digital presence to share our mission.
Position Overview
We are seeking a in-person at our office in Cheyenne , Wy a tech-savvy, creative, and detail-oriented Digital Content & Social Media Manager to manage and maintain our WordPress website and oversee all social media channels. This dual-role position requires both technical proficiency with web content management and strategic thinking in social media marketing to drive engagement, traffic, and brand visibility.
Key Responsibilities
Website Management (WordPress):
- Manage all content on the WordPress site, including blogs, product pages, landing pages, and SEO updates.
- Coordinate website updates and ensure functionality, responsiveness, and user experience best practices.
- Collaborate with designers or developers for any custom changes or troubleshooting.
- Implement on-page SEO strategies and maintain up-to-date metadata and structured content.
- Monitor website analytics to optimize content performance and user experience.
- Develop and execute social media strategies across Instagram, Facebook, Pinterest, TikTok, and X (formerly Twitter).
- Create and schedule engaging content (images, videos, captions) aligned with brand voice and marketing campaigns.
- Monitor performance metrics and prepare monthly analytics reports with insights and recommendations.
- Stay current with social media trends and emerging platforms to keep the brand relevant.
- Engage with followers, respond to comments and messages, and build community presence.
- Proven experience managing WordPress websites (2 years).
- Demonstrated success in growing and managing social media accounts for a brand.
- Strong writing and editing skills with an eye for design and visual storytelling.
- Familiarity with SEO principles, Google Analytics, and social media analytics tools.
- Proficient in tools like Canva, Hootsuite/Later, Meta Business Suite, or similar platforms.
- Basic knowledge of HTML/CSS is a plus.
- Copywriting and proofreading experience is a plus.
- Competitive Salary
- 100% employer-paid health insurance
- Employer-match 401k