What are the responsibilities and job description for the Digital Marketing & Guest Experience Coordinator position at DPN Collection?
Company Description DPN Collection is a rapidly growing hospitality management company focused on delivering exceptional guest experiences, strong financial performance, and operational excellence across its portfolio of hotels. Founded on principles of accountability, ownership, and servant leadership, the company partners with hotel owners to maximize asset value through expert operations, sales, marketing, revenue management, and team development. What began as a two-hotel operation has expanded into multiple properties across several markets, with ongoing new developments. DPN Collection is committed to building great teams, developing future leaders, and fostering a culture where people can thrive and advance. The mission is to achieve remarkable results for owners, unforgettable stays for guests, and meaningful career opportunities for team members.
Role Description The Digital Marketing & Guest Experience Coordinator is a full-time, hybrid role based in Texarkana, TX, with flexibility for some work-from-home activities. This role is responsible for planning, executing, and monitoring digital marketing initiatives across channels such as social media, email, and hotel websites to increase brand visibility and drive bookings. The coordinator will manage online reputation by responding to guest reviews, engaging with guests through digital platforms, and ensuring consistent brand messaging. Day-to-day tasks include creating and updating digital content, coordinating promotions and campaigns with property teams, and analyzing marketing performance metrics to recommend improvements. The role also supports on-site guest experience initiatives, collaborates with front office and operations teams to ensure service standards are met, and provides regular reporting to leadership on guest feedback and campaign results.
Qualifications
- Digital marketing skills, including social media management, email marketing, and basic knowledge of SEO and online advertising.
- Content creation abilities, such as writing, editing, and developing engaging visual and written content for digital channels.
- Guest service and hospitality skills, with experience in delivering high-quality customer experiences and handling feedback or complaints professionally.
- Analytical and reporting skills, including the ability to interpret marketing and guest satisfaction data and present clear insights.
- Strong communication and collaboration skills, with the ability to work effectively with property teams, vendors, and leadership.
- Organizational and time-management abilities to coordinate multiple campaigns and guest experience initiatives in a fast-paced environment.
- Proficiency with common office and marketing tools (e.g., Microsoft Office, social media platforms, basic design or scheduling tools).
- Previous experience in hospitality, tourism, or marketing is preferred; an associate or bachelor’s degree in Marketing, Hospitality Management, Communications, or a related field is beneficial.