What are the responsibilities and job description for the Director of Casino Marketing position at Downtown Grand Las Vegas?
POSITION SUMMARY:
This position is responsible for all aspects of casino marketing initiatives, special events, live promotions, managing and maintaining property databases, and assisting with marketing strategies directed by the Director of Casino Operations and Director of Marketing for the Downtown Grand Casino (DTG). The ideal candidate will have strong organizational skills, logistical smarts dealing with vendors and internal customers to implement tasks and marketing initiatives, VIP host calls, programs, and/or events for DTG. The desired attributes we seek are an individual with a highly energetic mindset and creative talent who is self-directed, open-minded, flexible, and process driven. For this position, we need someone willing to take charge and coordinate, not be afraid to challenge the process and have a strong desire to own the success of the project(s) and implementation.
POSITION RESPONSIBILITIES/DUTIES:
- Strong problem-solving abilities combined with a capacity for self-motivation working independently or with a group and making appropriate business decisions without supervision.
- Maintain strategies designed to support the best experience for each guest, including promotional chip/Free Play offers and special promotions to increase customer visitation.
- Ability to speak in front of a large audience.
- Develop and execute special events and promotions. Maintaining regulatory compliance and preparing rules/fact sheets, customer communications, tracking sheets, winners' logs, reports, and operating procedures.
- Database marketing. Confirm the accuracy and integrity of customer records. Create a campaign matrix, offer files, and groups.
- Maintain ongoing knowledge of competitive events, promotions, specials, and offerings.
- Preserve player reward function and gaming system, compiling reward lists, and review system incentives and promotions for accuracy.
- Develop and support reinvestment strategies. Maintain analysis for database marketing and promotions, support the Casino Host team, and assist with customer calls, reservations, and RSVPs.
- Manage Casino Marketing budget, controlling expenses and oversee the departmental P&L's.
- Communicate and partner with internal and external team members/vendors to traffic creative requests. Bid materials and place orders.
- Establish and execute department policies.
- Manage Casino Marketing meetings.
- Maintain event and promotional calendar.
- Knowledge of customer credit/TTO issuance and casino slot and table operations.
- Excellent verbal and written communication skills in fluent English, with exceptional customer service.
- Maintain an excellent report with all customers and staff members and demonstrate and uphold a positive attitude with a friendly, professional image.
- Highly organized and able to work on numerous projects simultaneously, reacting well under pressure.
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.
SUPERVISORY RESPONSIBILITIES:
Grand Rewards Club reps, Casino Marketing Telemarketer, and Casino Host
MINIMUM REQUIREMENTS:
- Associates and or college degree with an emphasis on marketing, business administration, or equivalent or comparable experience. Minimum of 5 years in organizing promotions/events or related activities and casino environment preferred.
- Extensive knowledge of Excel, Outlook, and Word.
- Direct Marketing knowledge, i.e., data and offer file creation/verification, email and telemarketing communications, analysis, and promotional kiosk.
- Nevada Gaming License required.
- Ability to prioritize.
- Casino and player reward experience.
- Adheres to all regulatory, company, and department policies and procedures.
- Must maintain the confidentiality of customer as well as company information.
- Ability to maintain and develop standard operating procedures.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Ability to climb stairs.
- Must be able to lift 50lbs, must be able to occasionally push a 90lb cart.
- Ability to grasp, finger dexterity, use repetitive hand motion.
- Ability to work variable shifts/holidays based on promotional demand.
- Ability to observe and direct actions of subordinates.
- Must be able to review and comprehend all necessary documentation.
- Work effectively in a fast-paced environment.
- Must be able to work in a casino environment with smoke, loud noises, and low lighting.
- Must be able to stand and/or walk for extended periods of time.
- Ability to communicate effectively with various departments and all levels of management.
- Ability to solve routine problems.
- Ability to stay neutral in dealing with employee and/or manager grievances.
- Ability to move around work area effectively and efficiently.
- Must be able to review and comprehend all necessary documentation.
- Strong organizational skills.
Downtown Grand is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act. Downtown Grand will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current team members to discuss potential accommodations with the employer.
