Director of Enrollment

Villa Academy | Seattle, WA

Director of Enrollment Position Statement

How to Apply

Villa Academy has engaged DovetailED to lead this search. Interested candidates should email a cover letter (addressed to Marika Motiwalla, Chief Advancement Officer), a resume, and a list of at least three professional references consolidated as a single PDF document to Zack Lehman at zack@dovetailedsourcing.com and Ashlyn Chillemi, Senior Recruiter, at ashlyn@dovetailedsourcing.com.

About Villa Academy

Villa Academy is an inclusive independent school community dedicated to developing the whole child in the Cabrinian tradition of “education of the heart.” Through dynamic, inquiry-based learning, Villa students become active agents of their own intellectual growth in preparation for lives of service and purpose.

Position Overview

Villa Academy seeks a visionary, data-informed Director of Enrollment to lead Villa’s

admissions and retention functions. As a key member of the Advancement and Enrollment team, the Director will lead proactive, market-informed strategic practices, collaborating with stakeholders across the community to secure mission-aligned, diverse enrollment and long-term financial sustainability. This is a full-time, leadership role reporting to the Chief Advancement Officer (CAO).

Key Responsibilities

Strategic Leadership and Planning

• Design and advance a comprehensive Enrollment Action Plan with clear goals, milestones, and cross-functional ownership.

• Standardize data definitions, reporting, and governance; develop dashboards accessible to the Leadership Team and the Board of Trustees.

• Establish processes for inquiry management, application tracking, financial assistance alignment, and enrollment operations.

Outreach and Market Development

• Lead multi-channel recruitment to expand inquiries, cultivate new markets, and build educational partnerships aligned with Villa’s mission.

• Research and stay up-to-date on admission trends and best practices. Lead education of the broader team on findings.

Communications and Brand

• In partnership with the CAO, define and articulate Villa’s value proposition and

programmatic distinctions; ensure consistent, mission-aligned messaging across

channels.

• In partnership with CAO, identify campaigns/communications for various stages

of the admission funnel.

Research and Market Intelligence

• Lead ongoing enrollment research, benchmark against peers, identify market segments, and inform tuition strategy and programming decisions.

Stakeholder Engagement

• Communicate progress to the CAO, Head of School and Board of Trustees; translate data insights into actionable strategy.

Financial Assistance

• In partnership with the Chief Financial Officer and Head of School, organize and administer Villa’s financial assistance program, awarding and communicating new and returning families’ awards packages.

Qualifications

• Proven senior-level enrollment leadership in independent schools or similarly complex K–12 programs.
• Experience designing and executing an Enrollment Action Plan with measurable KPIs.
• Strong data analytics, dashboard building, and data governance capabilities; proficient with CRM and reporting tools.
• Strategic, cross-functional collaborator with excellent written and verbal communication.
• Skilled at public speaking and presenting to diverse audiences, including the Head of School, Board of Trustees, and prospective families; committed to equity and mission alignment.
• A commitment to Villa Academy’s mission, vision, and values.
• A commitment to ongoing professional growth and curiosity, cultural humility, and antiracism, and an understanding of its critical role in academic excellence and institutional growth.

How to Apply

Villa Academy has engaged DovetailED to lead this search. Interested candidates should email a cover letter (addressed to Marika Motiwalla, Chief Advancement Officer), a resume, and a list of at least three professional references consolidated as a single PDF document to Zack Lehman at zack@dovetailedsourcing.com and Ashlyn Chillemi, Senior Recruiter, at ashlyn@dovetailedsourcing.com.