Marketing Data Analyst

Double Good's mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.

In recent years, Double Good has seen 40% year over year growth, and we're excited about our future! We're excited about the possibility of you joining our mission. We are looking for a Marketing Analyst to join our growing Marketing team.

Location - This is a hybrid role with on-site presence required every Thursday at our downtown office, and additional on-site days as needed.

Job Purpose: To empower Double Good's marketing efforts by transforming marketing data into actionable insights. The Marketing Data Analyst synthesizes data from multiple sources including web analytics, CRM platforms, paid media partners, and campaign metrics to evaluate performance, guide strategy, optimize campaigns, and maximize ROI. Double Good is highly experiment driven and this person should feel comfortable advising on experiment set up, analyzing experiment data, and communicating results to senior leadership.

Scope and Range:

• Supports marketing and growth across campaigns, channels, and customer segments at all stages of the funnel.
• Collaborates with the central data function to ensure metrics are clearly defined and all data needed is accessible.
• Operates independently on data collection, cleaning, analysis, and visualization to translate insights into action.
• Ensures consistent measurement standards and best practices in reporting across the organization.

Responsibilities:

• Data Collection & Integration: Aggregate data from web analytics, social media, CRM tools, email, and paid advertising platforms to ensure the right data is accessible, accurate, and updated.
• Cross-Functional Collaboration: Work hand in hand with our central Data team to communicate new pipelines, data structures, tables, and feeds needed to properly analyze marketing campaigns.
• Analysis & Insights: Use descriptive, diagnostic, predictive analytics to uncover trends, optimize campaign performance, and model ROI. Must be comfortable with translating a marketing question into an actionable analytics plan.
• Segmentation & Testing: Identify customer segments and support A/B testing by helping structure experiments to ensure statistical significance is reached, refine targeting, and influence channel strategy.
• Visualization & Reporting: Build dashboards and reports (Looker, Tableau) to convey insights clearly to marketing and leadership teams Campaign Optimization: Recommend adjustments to improve performance, such as shifting budget, refining targeting, or creative learnings.
• Trend Monitoring: Stay up-to-date with marketing analytics tools and industry best practices to continually enhance data capabilities. Must be innately curious and always learning to keep up with latest data and AI trends.
• Standards & Governance: Help define, enforce, and document measurement frameworks and analytics processes across campaigns.

Experience & Skills we value:

• 3 years of experience in marketing analytics, data analysis, or a similar role
• Must have at least 1 year experience supporting marketing teams across paid channels, email channels, and cross-channel experimentation
• Experience with testing methodologies (e.g., A/B testing), marketing attribution, and segmentation is a strong plus.
• Proficient in SQL and relational databases for data querying and manipulation
• Familiarity with Python or R for advanced analysis and modeling
• Expertise in attribution frameworks and experience transitioning from last click to multi-touch attribution models
• Must be able to manage cross-channel efforts through UTM codes and advances in tracking and attribution technologies
• Strong skills in Excel, Looker, and Tableau
• Understanding of marketing concepts including segmentation, campaign performance metrics, ROI, attribution modeling, and channel optimization
• Ability to conduct descriptive, diagnostic, predictive, and prescriptive analytics
• Strong critical thinking, hypothesis formulation, and data storytelling capabilities
• Excellent verbal and written communication; adept at presenting complex findings in compelling narratives to cross-functional peers and leadership Proven ability to collaborate with cross-functional teams and influence decisions.
• Strong organizational skills and meticulous attention to data accuracy and reporting standards.
• A data-driven mindset with curiosity about performance drivers and how to improve outcomes continuously.

Education & Experience:

Bachelor's degree in Analytics, Statistics, Mathematics, Computer Science, Economics, Marketing Analytics, or a related quantitative field

Equal Pay Disclosure(s):

We're on a mission to create more joy in people's lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.

Base Pay range for this position:

• $57,500 - $82,000
• Target Annual Bonus: 10% of base salary

The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.

Work Authorization Requirement:

This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.

Benefits:

• Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate's needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
• Visit the Careers page on our website for more information at https://www.doublegood.com/careers.

Double Good is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity. Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability. The EEO is the law and is available here. Right to Work Statement (English and Spanish).