What are the responsibilities and job description for the Influencer Marketing Manager position at Dotdash Meredith?
Job Title
Influencer Marketing ManagerJob Description
About The Position | Major goals and objectives and location requirements
The Influencer Marketing Manager will join a new team within the Transaction department at People Inc. and will be responsible for building, scaling, and leading marketing influencer and creator partnerships. This role requires someone who is passionate about creators, shopping, content creation, social media, and building strong talent relationships. They will identify, negotiate, and manage influencer partnerships from start to finish, creating campaigns that drive brand awareness, grow audiences, and support revenue goals. This role will report to the Head of Marketing.
Your day-to-day:
Develop and lead the influencer and creator strategy, ensuring it's aligned with brand and revenue goals
Source, vet, and manage influencer partnerships that are aligned with our objectives end-to-end, including outreach, writing briefs, contracting, approvals, and recap
Negotiate talent fees with agents, managers, and creators directly
Partner with legal and finance teams to draft contracts, manage approvals, and coordinate payments
Build and maintain strong relationships with creators, agencies, managers, and industry partners
Manage campaign budgets, track spend, and ensure programs are executed efficiently
Represent the brand in client and agency meetings, conceiving and presenting talent recommendations and partnership strategies
Track and measure campaign performance, delivering post-campaign analysis with clear insights and actionable recommendations
Identify trends and competitive opportunities to inform ongoing strategy
Collaborate with social teams to amplify influencer-created content across platforms
Ensure FTC compliance for influencer-led programs and executions
This position is hybrid in-office.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
20% Creator sourcing and outreach
10% Creator partnership negotiation and contracting
55% Campaign strategy, planning, executing, and management
15% Campaign reporting and data analysis
The Role's Minimum Qualifications and Job Requirements
Education: Bachelor's degree in a related field or equivalent training and/or experience.
Experience:
A manager of influencer marketing or creator partnerships with 3-5 years of experience, ideally within beauty, fashion, home, or consumer brands
Specific Knowledge, Skills, Certifications and Abilities:
Experienced in negotiating talent contracts and managing campaign budgets
Deep understanding of influencer and social performance metrics
Proven ability to build and maintain strong creator and agency relationships
A self-starter with strong organization skills and are able to manage multiple programs and timelines simultaneously
A strong written and verbal communicator, with experience creating clear, on-brand briefs and pitching concepts
Collaborative and experienced in working cross-functionally across marketing, sales, legal, and finance teams
Deeply immersed in TikTok and Instagram trends, creator ecosystems, and social-first storytelling
Comfortable operating in a fast-paced, startup-style environment with shifting priorities
Passionate about shopping, creators, and representing the People Inc. brand externally
% Travel Required (Approximate): 0
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees
Pay Range
Salary: New York: $80,000.00 - $95,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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Salary : $80,000 - $95,000