What are the responsibilities and job description for the Digital Campaign Manager position at Dotdash Meredith?
Job Title
Digital Campaign Manager
Job Description
Job Title
Digital Campaign Manager
Job Description
The Digital Campaign Manager plays a critical role in the successful delivery, optimization, and reporting of digital advertising campaigns. This position focuses on maximizing campaign performance and ad revenue through detailed reporting and strategic optimizations, ensuring client satisfaction and reducing account attrition by consistently exceeding program goals.
The Digital Campaign Manager plays a critical role in the successful delivery, optimization, and reporting of digital advertising campaigns. This position focuses on maximizing campaign performance and ad revenue through detailed reporting and strategic optimizations, ensuring client satisfaction and reducing account attrition by consistently exceeding program goals.
Key responsibilities include the setup and management of standard digital campaigns, as well as providing support to the Senior Digital Services Manager and assisting with billing processes when needed. The role requires expertise in various platforms and tools, including Operative, Google Ad Manager (GAM), Celtra, Meta, Google Campaign Manager (GCM), Looker, third-party vendors, and other relevant proprietary systems.
This role is hybrid 3 days a week in Dotdash Meredith’s Des Moines office.
Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
50 - Monitor advertising campaigns to ensure optimization for performance and revenue.
20 - Prepare consolidated reports monthly, at campaign close, and/or as requested.
10 - Maintain QA process for all advertisements, assuring that all ads are properly tracked. Ensure prompt and proper resolution of advertiser business issues.
10 - Work closely with the Sr. Digital Services Manager and Sales Executives on forecasting and revenue monitoring.
10 - Understand client campaign objectives and perform quality checks on an ongoing basis.
Weight % Accountabilities, Actions and Expected Measurable Results
50 - Monitor advertising campaigns to ensure optimization for performance and revenue.
20 - Prepare consolidated reports monthly, at campaign close, and/or as requested.
10 - Maintain QA process for all advertisements, assuring that all ads are properly tracked. Ensure prompt and proper resolution of advertiser business issues.
10 - Work closely with the Sr. Digital Services Manager and Sales Executives on forecasting and revenue monitoring.
10 - Understand client campaign objectives and perform quality checks on an ongoing basis.
All other duties as assigned.
100%
100%
Minimum Qualifications and Job Requirements
Education:
B.A./B.S. in marketing, business, communications or related field preferred; or equivalent training or experience.
Experience:
3-5 years of digital marketing, sales, and/or account management experience.
Specific Knowledge, Skills and Abilities:
- Understanding of digital performance metrics
- High attention to detail
- Strong analytical skills
- Ability to collaborate cross-functionally and demonstrated ability to quickly build positive team relationships
- Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
- Ability to exercise judgment and flexibility in balancing program requirements
- Be a problem solver, not a problem alerter
- Intermediate level of Excel, basic proficiency in other Microsoft Office applications
- Positive attitude and ability to work under tight time restrictions
- Good verbal and written communication skills
- Uphold and evangelize Meredith core culture values and the Meredith brand values in every day responsibilities
Travel Required (Approximate): 10%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing
ddm.hr@dotdashmdp.com
.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
#NMG#https://www.e-verify.gov/employees
