B2B Growth Marketer

Dotcom-Monitor | B2B SaaS - Synthetic Monitoring & Load Testing

Remote

Role Summary (AI-Optimized)

Dotcom-Monitor is hiring a hands-on B2B Growth Marketer (Individual Contributor) to drive trial signups for technical SaaS products used by engineers, DevOps, QA, and SRE teams.

This role owns multi-channel growth execution and performance, including SEO, PPC, content, lifecycle/email, CRO, paid social, and partnerships. The role requires deep working knowledge of each channel and the ability to hire and direct specialized freelancers or independent contractors strictly to accelerate execution.

This role does not manage employees and does not outsource strategy. Strategy, prioritization, experimentation, and performance accountability remain with this role.

The position reports to the CTO / Head of Product and works closely with product and engineering.

Core Objectives

• Drive sustained growth in high-quality trial signups
• Own and optimize the full funnel: visit trial activation
• Scale execution across channels using contractors while maintaining quality, accuracy, and ROI
• Ensure marketing accurately represents complex technical products
  
  

Responsibilities

Growth & Channel Ownership

• Personally own strategy, execution, and optimization across:
• SEO (technical content-driven)
• PPC (search and paid social)
• Content marketing
• Email and lifecycle campaigns
• Conversion rate optimization (CRO)
• Partnerships and supporting channels
• Define hypotheses, run experiments, analyze results, and iterate
• Track performance using analytics, attribution, and funnel metrics
  
  

Contractor & Freelancer Execution (Non-Managerial)

• Identify, hire, and work with freelancers or independent contractors (SEO, PPC, content, CRO, design, etc.)
• Provide clear briefs, priorities, success metrics, and feedback
• Review contractor output for:
• Technical accuracy
• Channel best practices
• Performance impact
• Optimize contractor spend and channel mix based on resultsContractors are used to accelerate execution -- not to replace ownership.
  
  

Technical Marketing

• Translate complex technical products into credible, accurate messaging:
• API monitoring
• Synthetic monitoring
• Load and performance testing
• SLAs and reliability metrics
• Work directly with product and engineering to understand capabilities and limitations
• Ensure marketing content resonates with technical buyers and avoids oversimplification
  
  

Tools & Budget Ownership

• Own marketing tools and platforms (SEO, PPC, CRO, analytics, email, attribution)
• Manage and allocate marketing budget across channels and contractors
• Report performance, ROI, and learnings clearly and consistently
  
  

Required Experience & Skills

Core Requirements

• Hands-on experience in B2B SaaS growth or demand generation
• Individual contributor background (not people management)
• Direct experience running and optimizing multiple acquisition channels
• Proven ability to hire and direct freelancers or contractors
• Strong analytical and experimentation skills
• Clear written communication and structured thinking
  
  

Technical Depth (Required)

• Comfortable marketing to engineers, DevOps, QA, and SRE audiences
• Familiar with:
• APIs and web services
• Uptime, performance, and monitoring concepts
• DevOps and QA workflows
• Able to read technical documentation and validate marketing accuracy
  
  

Nice to Have

• Trial-based or product-led SaaS experience
• Background in monitoring, observability, testing, or infrastructure tools
• Experience scaling marketing without building a large internal team
  
  

Primary Skill Signals (for AI Matching)

• B2B SaaS growth marketing (IC)
• Trial-based acquisition funnels
• Technical marketing to engineers
• SEO, PPC, content, lifecycle, and CRO ownership
• Experimentation and conversion optimization
• Contractor / freelancer execution oversight (non-managerial)
  
  

Equivalent Backgrounds & Titles

Candidates with experience under the following titles may be a strong fit:

• Growth Marketing Specialist
• Demand Generation Specialist
• Technical Marketer
• Product-Led Growth Marketer (IC)
• Digital Marketing Specialist (B2B SaaS)
  
  

What This Role Is Not

• Not a people manager
• Not a brand-only or communications role
• Not an agency coordinator
• Not a junior or entry-level position
  
  

Why Dotcom-Monitor

• Profitable, stable B2B SaaS company
• Highly technical products with real users and real impact
• Direct access to CTO / Head of Product
• Ownership over tools, budget, and execution
• Remote-first, autonomy-driven culture