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Sr. Director of Sales-Cosco

Dorel Home
Columbus, IN Full Time
POSTED ON 7/30/2026
AVAILABLE BEFORE 8/28/2026

The Director of Sales is responsible for developing and executing the commercial strategy for the Cosco brand across North America and key global retail customers. The role is responsible for approximately 100 million in annual revenue and is accountable for driving profitable growth, market share expansion, customer relationships, and execution excellence across a diverse retail portfolio. The position leads all manufacturer representative groups, manages strategic retail accounts, and directs the internal sales organization.


This position does not support immigration sponsorship.


Key Retail Account Responsibility


Lowe's, Target, Costco, Amazon, Ace Hardware, BJ’s Wholesale Club, and other strategic retail accounts.


Walmart and Sam's Club are excluded from this role.


Responsibilities


  • Develop and execute annual and long-range sales strategies.
  • Develop annual sales budget.
  • Deliver revenue, margin, and market share objectives.
  • Lead pricing and program negotiations, joint business planning, assortment reviews, and promotional strategies.
  • Manage all manufacturer representative groups and conduct performance reviews.
  • Lead and develop the internal sales team.
  • Provide sales forecasting, demand planning, and business analysis.
  • Partner with Marketing, Product Development, Operations, Supply Chain, Finance, and Customer Service to ensure all customer KPIs are executed on time and on target.
  • Identify new business opportunities and distribution expansion initiatives.
  • Build executive-level customer relationships and drive omnichannel growth.


Team Leadership:

Direct Reports:

  • 1 Key Account Manager
  • 2 Sales Coordinators


Indirect Leadership:

  • All Manufacturer Representative Groups supporting the Cosco business


Qualifications


  • Bachelor's degree required; MBA preferred.
  • 10 years of progressive sales leadership experience.
  • Experience managing major retail accounts and rep organizations.
  • Strong negotiation, forecasting, analytical, and people leadership skills.


Reporting Structure

Reports To: President & CEO

Salary.com Estimation for Sr. Director of Sales-Cosco in Columbus, IN
$239,228 to $310,697
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