What are the responsibilities and job description for the Sr. Performance Marketing Manager position at Doppel?
About Doppel
Doppel is building the future of social engineering defense. Our AI-native platform uses agentic AI to protect executives, employees, customers, and brands from phishing, impersonation, fraud, and other AI-powered threats across digital channels. We help some of the world’s most recognized brands detect and dismantle attacker infrastructure while strengthening employee resilience through threat-informed training and simulation. By unifying Digital Risk Protection,Human Risk Management and Email Security, Doppel connects threats into a real-time intelligence graph to power faster disruption, smarter defense, and modern security awareness at scale.
Backed by leading investors including Andreessen Horowitz and Bessemer Venture Partners, and trusted by leading enterprises, Doppel is a rapidly growing Series C startup building the future of social engineering defense. Our team combines deep cybersecurity expertise, operational rigor, and startup velocity to solve some of the internet’s most urgent trust and safety challenges.
The Role
At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.
We are looking for a Senior Performance Marketing Manager to own and scale our paid media engine, with AI built into the operating model from day one. You will be the hands-on operator behind every paid dollar Doppel spends, building the campaigns, audiences, and creative tests that turn budget into pipeline.
You will know the traditional B2B paid playbook cold, and you will use AI to push the program past what the traditional playbook can deliver, compounding output on creative, audience intelligence, performance analysis, and competitive insight so we are operating at a scale and speed our category isn't. You will partner closely with marketing ops, content, brand, campaigns and SDR to turn paid spend into qualified, ready-to-buy opportunities, and you will be the internal expert on what's working, what's not, and where AI can unlock the next step change in our program.
What You Will Do
Doppel is building the future of social engineering defense. Our AI-native platform uses agentic AI to protect executives, employees, customers, and brands from phishing, impersonation, fraud, and other AI-powered threats across digital channels. We help some of the world’s most recognized brands detect and dismantle attacker infrastructure while strengthening employee resilience through threat-informed training and simulation. By unifying Digital Risk Protection,Human Risk Management and Email Security, Doppel connects threats into a real-time intelligence graph to power faster disruption, smarter defense, and modern security awareness at scale.
Backed by leading investors including Andreessen Horowitz and Bessemer Venture Partners, and trusted by leading enterprises, Doppel is a rapidly growing Series C startup building the future of social engineering defense. Our team combines deep cybersecurity expertise, operational rigor, and startup velocity to solve some of the internet’s most urgent trust and safety challenges.
The Role
At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.
We are looking for a Senior Performance Marketing Manager to own and scale our paid media engine, with AI built into the operating model from day one. You will be the hands-on operator behind every paid dollar Doppel spends, building the campaigns, audiences, and creative tests that turn budget into pipeline.
You will know the traditional B2B paid playbook cold, and you will use AI to push the program past what the traditional playbook can deliver, compounding output on creative, audience intelligence, performance analysis, and competitive insight so we are operating at a scale and speed our category isn't. You will partner closely with marketing ops, content, brand, campaigns and SDR to turn paid spend into qualified, ready-to-buy opportunities, and you will be the internal expert on what's working, what's not, and where AI can unlock the next step change in our program.
What You Will Do
- Own the strategy, execution, and optimization of paid media programs across Google, LinkedIn, Meta, Reddit, and other channels, including managing a multi-million dollar annual budget, pacing, audience layering, creative testing, and bid strategy.
- Build and scale digital ABM program, using tools and AI to sharpen targeting accuracy, expand buying committee reach, and personalize ad creative at scale across personas and industries.
- Design and run structured experimentation frameworks (e.g., 2x2 matrices across message, format, and audience), with AI in the loop to surface performance patterns faster than manual analysis allows.
- Stand up and optimize emerging paid channels (e.g., Reddit, OpenAI ads, contact-level display) to obtain insights and drive positive ROI for the business.
- Build an AI-augmented operating system for paid media, using LLMs and AI tools to accelerate ad copy generation, creative variant testing, audience research, landing page iteration, and post-campaign analysis.
- Partner with Marketing Ops and RevOps to build closed-loop reporting from ad impression to closed-won, at both the lead and account level, fueling weekly, monthly, and quarterly performance synthesis, pipeline diagnostics, and exec-ready summaries.
- Partner with SDR and AE teams to keep lead handoff, follow-up, and feedback loops tight, with regular reviews on lead quality and pipeline outcomes.
- 5 years of hands-on B2B performance or growth marketing experience, ideally at a high-growth SaaS or cybersecurity company
- Deep operator-level expertise in Google Ads and LinkedIn Campaign Manager, including complex campaign structures, audience segmentation, bid strategy, and conversion tracking
- Demonstrated fluency with AI tools in a marketing context (LLMs for copy and analysis, generative tools for creative, AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a point of view on where AI delivers real leverage vs. where it doesn't
- A track record of driving pipeline (not just leads), with accountability for both sourced and influenced pipeline
- Proficient in HubSpot and Salesforce, comfortable pulling reports and partnering with marketing ops to maintain attribution integrity
- Sharp analytical instincts, with the ability to translate spreadsheet data into clear narratives and next steps for leadership, increasingly augmented by AI
- Experience running ABM or signal-based paid programs in coordination with SDR and Sales, including target account targeting and buying committee multithreading
- A bias for testing, iteration, and reading the data honestly, even when it means killing a campaign you built
- Self-starter mindset, comfortable owning a function end to end in a fast-moving environment
- Bonus: experience marketing to security or technical buyers, and/or experience building custom GPTs, automations, or AI agents to streamline marketing workflows
- $120,000 - $150,000 OTE
Salary : $120,000 - $150,000