Marketing Manager - Website Optimization & Analytics (Minneapolis, MN, US, 55111)

Location: West Fargo, ND or Minneapolis, MN

As the Marketing Manager of Website Optimization & Analytics, you will drive forward our plan to deliver industry-best experiences for Bobcat customers and stakeholders. You will be responsible for website planning and KPIs while ensuring customer satisfaction. You will deliver on a vision for the .com experience, developing strategies and plans that lead to effective and efficient delivery of content and manage results based KPIs.

The ideal candidate will be able to lead conversations about strategic direction for web implementation projects and is a self-starter who can juggle a variety of competing requests, establish clear priorities, and ensure on-time completion of projects. In this role, you will report to the Sr. Marketing Manager of Website Planning.

• Sets the web strategy efforts, which includes hands on planning, coordinating and shaping the evolution of the current website into an interactive go-to-source and ensuring it maintains or exceeds industry best practices
• Audit existing sites and create a plan to improve and optimize, creating strategies to grow audience base and web traffic metrics
• Partner with product planning team and the design, development and templates for product centric pages of the website
• Collaborate with all marketing staff and leadership to ensure that the website aligns with brand strategy and meets the organization's standards
• Drive forward roadmaps aligned with growth goals while successfully delivering shorter term needs
• Understand and find synergies across digital channels in partnership with other team members, utilizing the public website as a marketing tool to launch new products, as well as promoting existing products and markets
• Improve the User Experience of the website, monitoring website performance metrics & optimize for 'on page time', new vs returning visitors, minimize bounce rates, etc.
• Heavy data analysis of Site Optimization program performance, conducting content audits to optimize information and maximize site visit time metrics for visitors
• Manage site & mobile A/B testing and personalization programs from idea to execution
• Assess web analytics tagging and data quality; provide recommendations for web analytics enhancements to improve ability to make key business decisions
• Ensure website usability, functionality, content and value is ahead of the competition as measured by voice of online customers to maximize the customer experience and generate sales leads

• Education Required: Bachelors Degree in Marketing, Business Administration, Management Information Systems, or related field
• 5-7 years of experience in site management and digital analytics
• CMS experience and ability to understand technical issues and communicate with development teams
• Working knowledge of e-commerce best practices
• Digital agency experience or digital lead on the client-side
• Experience with tag management tools (GTM, Tealium, Ensighten, Signal, or Adobe Launch)
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Proven track record of success driving strong positive results within a digital business context
• Great communication and management skills
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• #CB
• #GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call

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