Talent Attraction & Employer Brand Specialist

Talent Attraction & Employer Brand Specialist

ONSITE ROLE - NOT REMOTE - Goodlettsville, TN (At our awesome Dollar General Headquarters)

Help Shape the Future of Hiring at Dollar General

What better story to tell than one built on purpose, opportunity, and service? At Dollar General, you'll have the unique opportunity to showcase a company with a strong mission of Serving Others, a clear vision for the future, and meaningful career opportunities that make a lasting impact on our employees, customers, and communities. You'll help bring our story to life, creating authentic connections with talent and inspiring people to see how they can grow, contribute, and build rewarding careers with Dollar General.

At Dollar General, we're on a mission to serve others, and that starts with attracting exceptional talent. We're looking for a Talent Attraction & Employer Brand Specialist who knows how to turn strategy into action, stories into engagement, and employer branding into measurable hiring results. This isn't a role for someone who simply creates content. This is a role for someone who understands talent.

Someone who can build attraction strategies, influence candidate behavior, strengthen our employer brand, and create meaningful connections with talent across multiple channels. If you're energized by storytelling, recruitment marketing, social media, employer branding, candidate experience, data, and driving business impact, we want to meet you.

Apply today and help us tell the Dollar General story in a way that attracts and inspires the talent that will shape our future.

What You'll Own

✅ Create and execute recruitment marketing campaigns that attract top talent for critical business needs

✅ Bring our employer brand to life through compelling stories, engaging content, and authentic employee experiences

✅ Manage and grow our presence across social media, employer review sites, and digital talent channels

✅ Partner with Talent Acquisition, HR, Communications, and Marketing teams to support hiring priorities across the organization

✅ Enhance the candidate experience through career site optimization and digital engagement strategies

✅ Use data, analytics, and market insights to improve attraction, engagement, and conversion outcomes

✅ Lead projects and partnerships that strengthen Dollar General's reputation as an employer of choice

What Makes Someone Successful in This Role?

You are:

• A strategic thinker who understands how employer branding supports business goals

• A strong storyteller who can create content that attracts, engages, and inspires talent

• Equally comfortable working with data and creativity

• Passionate about candidate experience and talent attraction

• Highly organized and able to manage multiple priorities and stakeholders

• Curious about trends, technology, social media, and emerging recruitment marketing strategies

• Comfortable challenging the status quo and bringing new ideas to the table

What We're Looking For - Strongly preferred experience in:

• Talent Attraction
• Employer Branding
• Recruitment Marketing
• Talent Acquisition Marketing
• Candidate Journey Strategy
• EVP Development
• Social Media & Content Strategy
• Employer Reputation Management
• Talent Market Intelligence

What You'll Bring:

✅ Bachelor's degree in Marketing, Communications, Human Resources, Public Relations, Digital Media, or a related field (or equivalent experience)

✅ 2-4 years of experience in employer branding, talent attraction, recruitment marketing, social media, communications, or a related field

✅ Experience creating engaging digital and social content that attracts talent and drives candidate engagement

✅ Strong storytelling, writing, communication, and content development skills

✅ Experience managing multiple projects and priorities in a fast-paced environment

✅ Strong analytical skills with the ability to use data and insights to improve outcomes and optimize campaigns

✅ Ability to collaborate and build relationships across Talent Acquisition, HR, Communications, Marketing, and business teams

✅ Passion for employer branding, candidate experience, social media, and connecting great talent with meaningful opportunities

Preferred Qualifications:

⭐ Experience in employer branding, recruitment marketing, Talent Acquisition marketing, or talent attraction strategy

⭐ Experience with career sites, candidate personas, audience segmentation, and employer review platforms

⭐ Familiarity with tools such as Canva, Adobe Creative Suite, social media management platforms, CRM systems, advertising tools, and analytics tools

⭐ Experience leveraging AI tools to improve content development, research, efficiencies, and candidate engagement strategies

What will make you really stand out:

• You're a strategic storyteller who understands talent attraction, loves bringing brands to life, uses data to drive decisions, and gets excited about creating meaningful connections between candidates and career opportunities.
• If you've successfully built campaigns, developed employer brand content, influenced candidate engagement, leveraged analytics to improve results, and partnered across teams to solve complex hiring challenges.
• Experience with tools such as Canva, Adobe Creative Suite, social media platforms, CRM tools, analytics solutions, and AI-enabled content tools is highly valued.

Why Dollar General?

Because you'll have the opportunity to help shape how one of America's largest retailers attracts talent. You'll influence brand perception, support business growth, drive candidate engagement, and create meaningful experiences for future team members.

If you're passionate about employer branding, recruitment marketing, storytelling, and building talent attraction strategies that make a measurable impact, we'd love to hear from you.

Apply today and help us tell the Dollar General story in a way that attracts and inspires the talent that will shape our future.