Digital Commerce Senior Manager

General Summary:

This role involves leading the strategy and growth of our digital commerce platforms, which include DG Delivery, Ship-to-Home, and Marketplace. The Sr. Manager Digital Commerce will oversee boosting revenue and optimizing channel efficiency. This manager will be data-savvy and can use insights to improve sales, conversion rates, and order values. Knowledge in direct-to-consumer and last mile delivery is a must. Teamwork is also key, as you'll collaborate with various departments to enhance the shopping experience and increase customer engagement and retention.

Duties & Responsibilities:

• Manage the assortment and availability of products for assigned fulfillment channels. Identifying the products and categories that will drive growth and engagement by channel, align with in- store strategies and assortment updates. 
• Partner with digital catalog to manage all products, including setting up new products, product attributions, images, and pricing to optimize the product detail pages. 
• Monitor KPI’s for the digital commerce business that track trends, growth, engagement, and performance across channels by partnering with the data science and digital analytics teams. 
• Partner with marketing to drive ecommerce sales through effective and cost-efficient marketing, understanding all online marketing industry standards. 
• Participate in special projects that drive the strategic roadmap for digital commerce near and long-term strategic vision. 
• Partner cross-functionally with digital operations, product, IT, site-merch, marketing, digital analytics and DGMN to provide the smoothest shopping experience for the Dollar General customer. 
• Partner with digital insights team to create experiences specific to the digital commerce shopper. Manage A/B test that help to educate the user experience, shopping preference, purchasing options and more. Take the data from these tests to build out a roadmap that helps the customer convert and engage more on our digital platforms.

Knowledge, Skills and Abilities (KSAs):

• Strong knowledge of the ecommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
• Detailed understanding of end-to-end eCommerce processes including website infrastructure, content management, product attribution and customer-facing functionality.
• Strong organizational skills and ability to manage multiple responsibilities.
• P&L management experience.
• Proficient in Web Analytics (Google/Adobe Analytics).
• Strong verbal and written communication skills.

Work Experience &/or Education:

• 4-6 years of experience in ecommerce management or related field, ecommerce marketing and digital operations.
• 3 years’ experience hiring and managing a team.
• Bachelor’s degree or equivalent experience.