What are the responsibilities and job description for the Product Marketing Director, Home position at Dolby?
Partner with product management, sales, and organizational leaders to define and deliver coordinated business and marketing goals Develop and execute annual and quarterly go-to-market plans in collaboration with marketing and business stakeholders Conduct market assessments to define new opportunities or refine existing priorities, influencing product strategy Leverage consumer, industry, and market insights to inform and optimize marketing programs Create product marketing deliverables including value propositions, positioning statements, user benefits, naming guidance, and brand recommendations Translate technical product concepts into clear, engaging communications for diverse audiences Lead global initiatives to drive product adoption across business and consumer device segments Develop sales enablement materials to support product launches Collaborate with marketing teams to support integrated campaigns including email, social media, paid media, PR/AR, and event activations Establish and monitor performance metrics, evaluate ROI, and continuously optimize marketing efforts Thinks ahead and anticipates market trends and potential impacts Provides strategic vision and adapts effectively to changing conditions and challenges Encourages innovation and demonstrates resilience and adaptability in dynamic environments 10 years of experience developing and executing impactful marketing strategies and product marketing plans 12 years of business strategy experience in a strategy consulting firm or equivalent role Bachelor's degree in business, marketing, or related field required; MBA preferred Adaptable and versatile marketer with the ability to navigate diverse product categories and evolving business needs Strong technical understanding and strategic vision to identify new opportunities and support innovation Proven ability to influence cross-functional stakeholders across business, product, engineering, and sales functions Results-oriented with a strong track record of successful product launches and measurable impact