Sales Marketing Manager

Parent Relationship Manager (PRM) 

Dogtopia is looking for a dynamic, passionate, and proactive leader to champion our parent experience, sales, and marketing initiatives at our new North Portland location, opening early 2026. Reporting directly to the General Manager, the Parent Relationship Manager will work closely alongside them to hire and coach a successful Front Desk team. You will be the driving force behind building meaningful connections with pet parents, growing our community, and turning first impressions into lifelong relationships. 

Your role will be vital in creating unforgettable experiences for every dog and parent—ensuring every dog has the Most Exciting Day Ever. 

What You’ll Do: 

• Execute marketing campaigns across social media, email, and local partnerships to attract and engage families 
• Coach and develop the Front Desk team, ensuring every interaction with parents is welcoming and effective 
• Manage the full parent lifecycle—from lead generation and Meet & Greets to enrollment and retention 
• Plan and manage a full monthly event calendar, featuring daily in-store activities that engage dogs and parents, foster community, and support revenue growth 
• Monitor and analyze sales and marketing data to guide your strategies and share insights 
• Work in partnership with the General Manager and Canine Coach Trainer to ensure smooth operations and consistent messaging 
• Identify and support at-risk parents with proactive retention efforts. 
• Develop community partnerships and coordinate Guerrilla Marketing to broaden Dogtopia’s reach 

What Success Looks Like: 

• A motivated Front Desk team that acts as the welcoming face and heart of the business, feeling confident, supported, and inspired to deliver exceptional service 
• During pre-opening, your goal will be to sign on 100 Founders (weekly enrollment pet parents) to reserve their rate for the first year of daycare 
• Strategic outreach and community engagement that brings in new leads and encourages pet parents to book Meet & Greets—resulting in a steady flow of enrollments with the support of the Front Desk team – your goal will be an average of 20 Meet & Greets per week  
• Genuine, lasting relationships with pet parents that inspire repeat visits, word-of-mouth referrals, and a sense of belonging 
• Creative and impactful marketing campaigns that grow brand awareness and drive new interest in our services 
• Thoughtful engagement with parents to resolve concerns early and build trust, backed by targeted retention and reactivation efforts that minimize churn 
• Close collaboration with the General Manager and Canine Coach Trainer to align goals and ensure a smooth, connected experience for every pet parent and dog 

Who You Are: 

• A relationship-focused leader who thrives on making others feel welcome, understood, and supported 
• Organized and detail-oriented—you stay on top of priorities, timelines, and communication with ease 
• Naturally creative, with a flair for planning events, writing parent-facing content, and growing a social media presence 
• Confident in sales and goal-setting, with a talent for inspiring a team and driving results 
• A driven self-starter who sets high standards, seeks out opportunities, and takes initiative without waiting to be asked 
• Comfortable using data and insights to improve performance and shape strategy 
• Proactive and dependable—you anticipate needs, take initiative, and always follow through 
• Energized by the opportunity to help build something from the ground up and make a lasting impact in a growing community 

Why Join Dogtopia? 

• Paid training to help you succeed 
• Opportunities for career growth and advancement 
• A supportive, dog-loving culture where your work truly matters 
• Be a foundational part of our new North Portland location’s success 
• Help create the Most Exciting Day Ever for every dog and parent who walks through our doors 

Pay Structure: 

• Position Type: Full-Time, Non-Exempt 
• Base Salary: $40,000 – $45,000 annually, based on experience 
• Bonus Opportunity: Up to 20% of base salary annually, paid quarterly 
• Bonus Criteria: Performance-based, tied to lead generation, lead conversion, lead nurturing, and parent retention 

Benefits: 

• Health insurance eligibility 
• Paid vacation and sick leave 
• 401(k) retirement plan participation 
• Free dog daycare for your pup at our North Portland location 

Our Noble Cause: To enhance the joy of dog parenthood and enable dogs positively change our world. 

As the Parent Relationship Manager, you’ll bring this to life every day through connection, care, and community.