Television Producer & Social Media Content Creator

Television Producer & Social Media Content Creator

Position Summary

We are seeking an experienced Television Producer & Social Media Content Creator to lead the creative vision, production, and day-to-day management of content across three brands: Dr. Keloid, Suit & Scrubs – Dr. Jones, and Operation Keloid. This role requires a seasoned television producer with expertise in developing compelling stories, producing broadcast-quality content, managing productions from concept through post-production, and transforming that content into engaging digital experiences across all major social media platforms.

The ideal candidate is an exceptional storyteller who understands television production first and social media strategy second. This individual will be responsible for producing, filming, editing, publishing, and managing content while building meaningful relationships with patients, audiences, and community partners.

Brands Managed

Dr. Keloid – Medical Practice

Suit & Scrubs – Dr. Jones – Lifestyle & Personal Brand

Operation Keloid – Nonprofit Organization

Key Responsibilities

Television Production

• Lead the creative development and production of television-quality programming, digital series, and branded content.
• Develop storylines, episode concepts, production schedules, and shooting plans.
• Direct and oversee live and recorded productions, including medical procedures, interviews, educational programming, behind-the-scenes content, and special events.
• Coordinate all aspects of production, including scripting, talent, crew, equipment, locations, and post-production.
• Ensure all productions meet professional broadcast-quality standards.
• Professionally record live surgeries and medical procedures while ensuring patient dignity, privacy, and all required consent is obtained.
• Capture patient consultations, treatment journeys, and recovery stories to educate and inspire audiences.
• Collaborate with physicians and clinical staff to create accurate, compelling, and educational medical content.
• Comprehensive pre-production (story development, shot lists, call sheets, scheduling, releases)
• Production operations (equipment, media storage, asset management, production calendars)

Social Media Strategy & Platform Management

• Develop and execute comprehensive social media strategies for all three brands.
• Create, schedule, publish, and manage daily content across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and emerging platforms.
• Repurpose television-quality productions into platform-specific content, including reels, shorts, stories, podcasts, and long-form videos.
• Write compelling captions and optimize content for engagement, discoverability, and audience growth.
• Maintain a consistent publishing schedule across all accounts.
• Monitor comments, direct messages, and online conversations while engaging professionally with followers.
• Stay current on platform trends, algorithm updates, and emerging content opportunities.

Patient & Community Relations

• Build authentic relationships with patients to capture meaningful stories and testimonials.
• Guide patients through the filming process to ensure they feel comfortable, informed, and respected.
• Foster trust with patients while creating an exceptional content experience.
• Engage with community members, nonprofit supporters, partners, and collaborators to strengthen brand relationships.
• Partnership and influencer collaboration management

Brand Development & Marketing

• Maintain a distinct voice and identity for each brand while ensuring consistency across all platforms.
• Work closely with leadership to develop campaigns that increase patient acquisition, brand awareness, and nonprofit engagement.
• Identify opportunities for media appearances, partnerships, collaborations, speaking engagements, and community outreach.
• Support marketing initiatives through strategic storytelling and high-quality visual content.
• Creative direction and ownership of overall content vision

Analytics & Performance

Monitor audience growth, engagement, reach, conversions, and campaign performance.

Prepare regular performance reports with insights and recommendations.

Use analytics to refine content strategy and maximize audience impact.

Audience growth strategy beyond content publishing (subscribers, watch time, lead generation)

Qualifications

Minimum 5 years of professional television production experience required.

• Proven experience producing television programs, documentaries, lifestyle, medical, or unscripted programming.
• Strong storytelling, scripting, interviewing, directing, and editorial skills.
• Advanced experience with professional cameras, lighting, audio, and field production.
• Advanced proficiency with Adobe Premiere Pro; experience with After Effects, Photoshop, and other creative software is preferred.
• Demonstrated success managing social media platforms and executing digital content strategies.
• Strong organizational, communication, and project management skills.
• Ability to manage multiple brands while maintaining distinct voices and messaging.
• Experience in healthcare, medical communications, or nonprofit organizations is preferred.
• Editorial and content calendar planning across all three brands

Preferred Qualities

• Creative storyteller with strong editorial judgment.
• Self-motivated, proactive, and highly organized.
• Comfortable working in fast-paced production and clinical environments.
• Professional, adaptable, and able to build relationships with patients, physicians, executives, and community partners.
• Passionate about creating impactful stories that educate, inspire, and grow audiences.

Success Measures

• Consistent production of high-quality, broadcast-ready content.
• Growth in audience engagement and followers across all platforms.
• Increased patient inquiries and brand awareness for Dr. Keloid.
• Growth and visibility of the Suit & Scrubs brand.
• Increased awareness, participation, partnerships, and fundraising support for Operation Keloid.
• Strong patient relationships that result in authentic storytelling and positive experiences.
• Successful management and publishing of content across all social media platforms while maintaining a consistent content calendar.