What are the responsibilities and job description for the Performance Creative Strategist position at Doc's Diesel?
Title: Performance Creative Strategist
Location: Doc’s Diesel
Type: Full-time, Hybrid/Remote
Department: Marketing
Reports To: Head of Growth
Job Summary
Doc’s Diesel is seeking a performance-obsessed Performance Creative Strategist who lives and breathes ads. This role is all about creating high-converting ad creative that fuels growth—concepting, producing, analyzing, and optimizing ads across Meta and other paid channels. You’ll partner closely with our Head of Growth to develop creative strategies, lead production workflows, and consistently deliver ad concepts that win in a competitive DTC environment.
The ideal candidate is driven by data, energized by rapid testing, and deeply experienced in what makes digital creative convert. You thrive in fast-paced eCommerce, know how to translate insights into better ads, and aren’t afraid to get hands-on to produce performance-driven creative that scales.
Key Responsibilities
Performance-Driven Creativity (Non-Negotiable)
- Partner with performance marketing to design and test high-performing ad creatives (video, static, UGC, motion graphics).
- Research and analyze competitor ads, creative trends, and hooks across digital platforms.
- Continuously iterate and optimize based on data — CTR, ROAS, conversions, and engagement metrics.
- Balance bold creativity with a data-first, growth-oriented mindset.
Brand & Creative Direction
- Develop creative concepts for product launches, campaigns, and evergreen marketing.
- Ensure all creative aligns with brand positioning and business goals.
Execution & Hands-On Production
- Jump into creative tools for quick edits, mockups, and variations when needed.
- Direct and oversee photo/video shoots, agencies, and freelancers.
- Maintain high quality and speed under tight deadlines.
Team Leadership & Collaboration
- Manage and mentor designers, editors, and freelance partners — providing clear briefs and constructive feedback.
- Collaborate with marketing, merchandising, and product teams to align creative with launches and promotions.
- Build and maintain a scalable creative workflow to support company growth.
Innovation & AI Tools
- Stay ahead of social, design, and cultural trends to keep the brand fresh.
- Leverage AI tools to ideate, edit, and accelerate creative production.
- Explore new content formats and emerging platforms to expand reach and engagement.
Qualifications
- 5 years of experience in creative direction, brand design, or marketing
- eCommerce retail brand experience is mandatory
- Auto parts/automotive industry experience & enthusiasm preferred
- Proven track record of developing creative that drives measurable performance
- Proficient in Adobe Creative Suite, Figma, and/or video editing tools
- Strong understanding of digital advertising, paid social, and performance metrics
- Experience managing a small creative team or freelancers
- Excellent organization, communication, and problem-solving skills
- Mindset that aligns with Doc’s Diesel core values
What We Offer / Benefits
- Competitive salary
- Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
- Opportunities for professional growth and development
- A collaborative, high-energy work environment where creativity drives results
- Computer and necessary equipment will be provided