Demo

Service Advisor

Dobbs Tire And Auto Centers
Appleton, WI Full Time
POSTED ON 5/19/2026
AVAILABLE BEFORE 6/18/2026


To be a team member of the Driven by Dobbs family, you must be dedicated to supporting the company’s mission, vision, and values.

OUR MISSION: To be the leader in the automotive tire and service aftermarket industry in every market that we operate in providing premier service to our guests.

POSITION TITLE: Retail Sales Manager

CLASSIFICATION: Non-Exempt

POSITION OVERVIEW:

Driven by Dobbs, our family of brands brings together Dobbs Tire and Auto Centers—founded in 1976 in South St. Louis, MO as a family-owned complete auto care provider and Conrad’s Tire Express & Total Car Care, founded in 1969 in Cleveland, OH. Together, we have grown into a rapidly expanding, multi-market automotive service organization that will operate across eight states in 2026, with continued growth on the horizon. Across all locations, customers can expect a full selection of quality tire brands and comprehensive automotive services, ranging from routine maintenance to advanced diagnostics and engine repair. Our investment in training, development, safety, and overall team wellbeing empowers our people to deliver exceptional service every day. Rooted in a culture that extends beyond the shop, we proudly support local organizations and charities in the communities where our teams live and work.

We are seeking a Retail Sales Manager. The Retail Sales Manager plays a key role in driving sales performance and delivering exceptional customer experiences in a fast-paced automotive service environment. This position is responsible for assessing customer needs, recommending the right tires and services, and managing day-to-day sales operations. The ideal candidate combines strong automotive knowledge with excellent communication and multitasking skills to balance customer service, shop workflow, and team coordination. A hands-on leader, the Retail Sales Manager ensures a clean, organized, and customer-focused environment while achieving store performance goals.

ROLES AND RESPONSIBILITIES:
  • Greet customers and assess their tire and automotive service needs with a professional, customer-focused approach.
  • Recommend and sell tires, services, and accessories that align with customer requirements and store sales goals.
  • Manage sales transactions across retail, wholesale, and national accounts accurately and efficiently.
  • Oversee shop workflow to balance service sales with available staff, equipment, and time.
  • Track inventory levels, assist with tire stocking, and maintain organized and attractive point-of-sale displays.
  • Perform daily opening and closing duties, including safe handling of deposits and basic shop support tasks such as occasional tire mounting and balancing.
  • Lead by example to promote a clean, organized, and customer-friendly showroom and service environment.
  • Demonstrate strong multitasking abilities to manage customer interactions, sales activity, and operational priorities simultaneously.
  • Apply automotive product knowledge to assist customers with tire selection, alignment needs, and general vehicle maintenance recommendations.

SUCCESS FACTORS:
  • A strong belief in safety- Being Safe 100% of the time is the expectation
  • Alignment with company mission, vision, and values
  • Strong work ethic with a commitment to results
  • Strong team player with the ability to adapt to diverse team members
  • Ability to perform in a fast paced/high volume environment
  • Excellent verbal and written communication skills
  • A high level of time management, accountability, and prioritization skills
  • Ability to be organized, problem solve, and be solution oriented
  • Self-motivated, goal- oriented, and driven to accomplish department goals
  • Strong critical thinker with a high level of attention to detail
  • Highly-customer centric and master relationship builder
  • Demonstrates motivation to meet and exceed sales goals while promoting company products and services.
  • Manages multiple priorities, such as customer service, sales transactions, and workflow coordination.
  • Works closely with technicians, service advisors, and management to ensure smooth operations.
  • Driven to meet and exceed sales targets while promoting company products and services.
  • Efficiently manages customer service, sales, and workflow coordination in a fast-paced environment.
WORK ENVIRONMENT:
  • Fast-paced automotive service environment.
  • Frequent exposure to varying temperatures due to the nature of the work and shop conditions.
  • Extended periods of standing, bending, and lifting tires or equipment.
  • Requires adherence to all safety procedures and proper use of personal protective equipment (PPE).
  • Involves teamwork, reliability, and effective communication to maintain a safe and efficient workplace.
  • Attention to detail and a commitment to quality service are essential for success.

EXPERIENCE AND EDUCATION:

  • Minimum of 1 year of experience in retail sales management.
  • Automotive repair industry experience is preferred
  • Valid Drivers’ Licenses

Driven by Dobbs is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.


Salary.com Estimation for Service Advisor in Appleton, WI
$38,084 to $47,005
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