What are the responsibilities and job description for the Freelance Programmatic Media Buyer position at DNA&STONE?
Salary: $6,000 - $7,000/monthDNA&STONE is what happens when trust and disruption collide. Born in January 2025 from the merger of DNAan independent agency with 26 years of earned resultsand Little Hands of Stonean aggressively creative, founder-led micro-agencywe exist to break barriers, challenge conventions, and create work that makes the world jealous.We are The Creative Agency That Doesnt Flinch for Brands That Go There. We deal in real, high-stakes emotiongrief, joy, fear, hopeand embrace the hard truths most turn away from.Our core strategic and creative approach is Radical Empathydeep emotional intelligence for the consumer, the client, and the business. Its about killing bias and allowing ourselves to feel what our audience feels. And taking on the pressure our clients feel as our own, then turning that into work that moves people and businesses.DEPARTMENT OVERVIEWWe turn emotion into presence by placing ideas where connection actually happens. Guided by Radical Empathy, our media approach ensures powerful ideas dont just existthey show up in the right cultural moments, platforms, and contexts to drive memory, action, and growth. Because emotion without presence is wasted, we optimize every dollar to work harder by reaching people in ways that feel undeniable.WHAT YOULL DOExecute and manage day-to-day programmatic buying/trading across DSPs (e.g. The Trade Desk, Amazon DSP, DV360, or similar)Develop campaign setup and creation, bidding strategies, launch activation and optimization across: Connected TV (CTV), Online Video (OLV), Streaming Audio, Display for both prospecting and retargeting tacticsManage day-to-day programmatic campaign performance, including pacing, spend, and ongoing optimizations across exchanges, publishers/sites, creatives, channels and audience strategies, optimizing toward spend targets, channel-appropriate media KPIs (CPM, CTR, VCR, completion rate, frequency, reach), and performance signals such as site visitors, key page views, event or Join Now button clicks, and application startsApply audience strategies across channels, including prospecting, retargeting, and sequential messaging while understanding seasonality, creative weighting and rotations supported by evergreen, seasonal and tentpole campaignsManage first-party data and audience activation, including the secure upload of hashed CRM lists to build targetable segments, apply exclusion rules, and support lookalike and suppression strategies across programmatic channelsAnalyze campaign data to surface insights, optimize performance, and inform strategic recommendationsBuild and maintain campaign tracking (e.g., UTM parameters), tagging (e.g., Floodlight, GTM), and reporting infrastructureCommunicate proactively with internal teams to align campaign execution with broader marketing goals and timelinesSupport testing strategies (creative, audience, channel) and performance documentationAssist with Private Marketplace (PMP) deal setup and management across applicable channelsMonitor deal performance and troubleshoot delivery or performance issuesWHAT YOULL BRING2-3 years of hands-on keyboard experience in digital media buying/trading, with specific expertise in The Trade Desk while managing $200K in monthly media spend, launching and scaling cross-platform campaigns with a strong performance focusProven ability to launch, manage, and scale campaigns across platforms with a performance mindsetStrong analytical skills and experience with performance reporting, Excel/Sheets, and basic data visualizationFamiliarity with tracking and tagging implementation, including UTM parameters, Google Tag Manager, and FloodlightExperience managing budgets and pacing across multiple campaigns and objectives across a variety of clientsClear, concise communicator with strong time management skills and attention to detail; Required to be available for internal status and performance reviews with key stakeholders and during agency working hoursContract Terms:Hours: 35-40 hours per weekPay Range: $6K-$7K/Month, DOEEngagement: 01/19/2026-04/30/2026Location: Our office is located in Seattle, but we are open to this role being fully REMOTE for qualified candidates; Must be willing/able to work west coast hours (PST).DNA&STONE is an equal opportunity employer. We welcome applicants of all backgrounds and identities and are deeply committed to building a culture of diversity, equity, inclusion, and belonging.
Salary : $6,000 - $7,000