What are the responsibilities and job description for the Manager, CRM position at DK Crown Holdings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a CRM Manager, Casino, you'll shape how we engage millions of players across DraftKings Casino and Golden Nugget Online Casino. You’ll lead CRM strategy and execution for calendar-based campaigns driving engagement, retention, and loyalty through personalized content and timely offers. Working across functions, you’ll deliver high-impact programs rooted in data, optimized by testing, and built for scale. This is a chance to own the strategy, elevate execution, and define how we show up for our players day in and day out. What you’ll do as a CRM Manager, Casino Own the end-to-end CRM strategy for calendar-based communications across DraftKings Casino and Golden Nugget brands Lead an operational marketing team, setting the bar for performance, campaign execution, and delivery Build and manage the marketing calendar, aligning messaging and segmentation around key promotional and seasonal moments Partner across Marketing, Analytics, Engineering, and Operations to streamline workflows and enhance personalization through data and automation Establish clear decision frameworks and regularly present campaign insights and performance results to senior stakeholders Create and maintain a rigorous A/B testing agenda to drive continuous performance improvements across channels Optimize campaigns across email, push, and in-app by leveraging impactful messaging, detailed targeting, and smart segmentation strategies Identify and implement new strategies that enhance customer engagement, retention, and LTV What you’ll bring At least 5 years of CRM or retention marketing experience, ideally in regulated gaming, e-commerce, or tech environments At least 1 year of people management experience, with a track record of leading operational teams to hit performance targets Strong analytical mindset with experience running and interpreting A/B tests to inform strategy A data-driven, strategic thinker with excellent organization skills and a high attention to detail Ability to manage multiple projects on fast timelines with confidence and clarity Familiarity with CRM tools such as Braze and scripting logic like Liquid or conditional logic Basic knowledge of SQL, HTML, or Tableau is a plus A passion for gaming, technology, or customer experience #LI-AI1 Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 111,000.00 USD - 138,700.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.
