What are the responsibilities and job description for the Director, Casino Integrated Marketing position at DK Crown Holdings Inc.?
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours We are seeking a seasoned casino marketing leader to serve as the strategic driver of integrated brand and media initiatives for our Casino vertical. This role requires a leader who not only understands the nuances of the casino category, but has also proven impact shaping a casino brand, strengthening its market position, and delivering measurable business growth. Unlike more general marketing roles, this position demands casino-specific expertise, advanced media strategy skills, and the ability to evolve partnerships and brand platforms within a highly competitive and regulated environment. What You’ll Do as the Director of Casino Integrated Marketing Lead Casino Brand Evolution: Develop and evolve our casino brand positioning, storytelling, and customer experience to differentiate in a crowded market and build lasting equity. Design Casino-Specific Campaigns: Build integrated marketing campaigns rooted in casino product and player insights, connecting casino-first value propositions with creative concepts that deliver both brand health improvements and revenue growth. Drive Media Buying Strategy: Partner with leadership in marketing and analytics to build the external media investment strategy for Casino, including channel mix, funnel architecture, and measurement frameworks. Use data-driven models to balance upper-funnel brand building with lower-funnel performance and return on ad spend. Forge and Evolve Partnerships: Identify and activate casino-specific partnerships that extend reach, enhance customer engagement, and amplify brand storytelling. Integrate Across Channels: Align Paid Media, CRM, Social, Creative, and Legal functions to deliver cohesive, compliant, and performance-oriented campaigns. Measure and Optimize: Partner with Analytics and Channel teams to evaluate campaign performance against both brand and performance KPIs, codifying best practices that strengthen effectiveness and efficiency over time. Operate with Autonomy: Lead with clarity, ownership, and focus in a fast-paced, matrixed environment, continuously providing strategic direction across teams What You’ll Bring 10 years of experience in integrated, brand, and/or product marketing. 5 years of proven success in the casino/gaming industry with a demonstrable record of driving casino brand growth and measurable business results. Deep expertise in casino media buying strategy, including channel planning, funnel optimization, and leveraging media mix modeling for decision making. Proven ability to shift brand health metrics while maintaining performance efficiency benchmarks. Exceptional brief development, storytelling, and creative leadership skills that inspire cross-functional teams to deliver impactful campaigns. Strong track record of building and managing casino-specific partnerships that expand brand presence and customer reach. Demonstrated ability to influence cross-functional leaders, gain alignment, and bring strategic clarity to complex marketing initiatives. Comfort operating in ambiguity and at pace, with a strong bias toward executional rigor. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. If this job posting does not include compensation information, this is due to a technical error that our team is working to resolve! We will repost this position with compensation information as soon as it is resolved. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.
