What are the responsibilities and job description for the Integrated Marketing Manager - B2B Demand Generation position at DivIHN Integration Inc?
Title: B2B Digital Performance Marketing Manager
Location: Lisle, IL
Duration: 5 Months
Schedule: Onsite- Lisle (Monday-Thursday) Remote on Fridays must be local
Only W2 candidates are eligible for this position. Third-party or C2C candidates will not be considered
This is to cover a leave, short term role that will last until the end of January, if they identify someone sooner than the 1st of September there is a good chance candidate will be able to start ealier.
Need someone in the Paid Media/Digital Marketing Activation space.
Description
Position Summary
The Work Truck Marketing Manager serves as the primary marketing partner to the business unit, responsible for developing and executing integrated B2B marketing strategies that drive demand, brand health, and revenue growth. Reporting to the Marketing Director, this role connects business objectives to marketing outcomes—owning end-to-end marketing while navigating complex buying groups, longer sales cycles, and channel/dealer ecosystems.
Key Responsibilities
Business Partnership & Commercial Alignment
- Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
- Translate business objectives into brand-building and demand generation plans
B2B Marketing Strategy & Planning
- Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
- Map marketing efforts to complex buying journeys involving multiple decision-makers
- Identify whitespace opportunities within existing customers and new markets
Paid Media & Digital Activation
- Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
- Align channel mix to different funnel and journey stages
- Manage budgets with a focus on performance and cost efficiency
Performance Measurement & Revenue Attribution
- Define and track KPIs
- Monitor full-funnel performance
- Deliver insights and recommendations to optimize campaigns and investment
- Continuously test messaging, targeting, and creative to improve performance
Cross-Functional & Product Alignment
- Collaborate with product and sales to align go-to-market strategies
- Support product launches with integrated B2B marketing plans
- Ensure alignment between product value propositions and market needs
Budget & Agency Management
- Manage marketing budgets tied to business unit goals and ROI targets
- Oversee agency partners and vendors supporting campaign execution
- Optimize spend allocation based on performance and business priorities
Innovation & Continuous Improvement
- Drive a test-and-learn culture focused on measurable outcomes
- Stay current on industry trends, competitive activity, and customer needs