Director of Marketing

We are looking for a Director of Marketing to join our team and make a difference in the lives of others!

The Divided Sky Foundation is an abstinence-based 12 Step residential recovery program located in Ludlow, Vermont. Our mission is to provide educational and introspective programming to foster a sober and productive foundation for individuals affected by addiction. By offering a diverse collection of strategies and approaches to recovery – anchored in the 12 Steps, emotional sobriety, and mindfulness – we will support individuals to construct and utilize the tools necessary to thrive in long-term recovery.

We are currently seeking a Director of Marketing, responsible for leading and executing strategies that promote and strengthen the Divided Sky brand. This role oversees the development and consistency of messaging, themes, and branding across all advertising, social media, and promotional platforms. Responsibilities include planning and managing community engagement initiatives, special events, and conferences to showcase Divided Sky's unique offerings and amplify messaging. The Director of Marketing conducts research to identify effective messaging and select appropriate marketing channels to reach targeted audiences. This position collaborates closely with executive leadership and internal stakeholders to ensure marketing strategies align with organizational goals, policies, and overall business objectives.

In addition to base compensation, Divided Sky offers competitive benefits including generous paid time off, medical, dental, vision, and a 403(b) retirement plan.

Accountabilities

Strategic Planning

This role develops organizational goals into annual timelines, workflows, and campaign arcs.

• Design and implement annual campaigns

• Design and maintain marketing roadmaps, sequencing and pacing

• Maintain multi-channel alignment (email, events, donors, social, community)

Programs, Events & Community Engagement

This role includes event planning and on-the-ground leadership.

• Community engagement with donors, supporters, behavioral healthcare and sober community partners

• Assist in planning and execution of major events

• Lead post-event debriefs and identify growth opportunities

Creative Direction, Narrative & Messaging Leadership

The role stewards Divided Sky’s voice and builds narrative arcs for all campaigns and events while overseeing multi-channel marketing strategy to ensure brand standards.

Additional Accountabilities

• Curate and maintain the organization of all Divided Sky digital marketing assets across Recovery Program, Development and Tour Channels

• Utilize central fundraising and recovery program CRM databases to identify marketing-related metrics and customizations

• Track projects to measure effectiveness and prepare status reports for stakeholders.

• Provide editing, copywriting, and creative design for marketing materials including brochures, website, fliers, etc.

• Capture content (images, videos, testimonials) on-site and at DSF events

• Create, edit and publish Divided Sky newsletters, emails, social media and
  any other needed communications.

• Manage marketing technology integrations

• Develop and assist in the design of plans for fundraising opportunities

• Draft press releases and respond to press inquiries

• Support Tour Coordinator as needed

• Develop and maintain catalogue of Divided Sky merchandise assisting with orders, inventory and print on demand store.

• Other duties as assigned

Core Values - Promote and adhere to the workplace values of kindness, teamwork, empathy, integrity, excellence and mission.

Education, Experience, Skills

• Bachelor’s Degree in marketing or relevant experience
  required.
  

• Strong analytical skills and attention to detail.

• Lived experience in, or an understanding of recovery is strongly preferred (we ask that applicants in direct guest-facing roles who identify as being in recovery maintain at least one year of sobriety before applying).

• Knowledge of the addiction and recovery field, residential programming and
  12 Step treatment preferred
  

• Ability to work collaboratively and compassionately is required.

• Strong organizational, communication and time management skills is required.

• Valid driver’s license and reliable transportation required.

Work Conditions and Physical Requirements

• Work Setting: Indoor and outdoor work will be required for all seasons.

• Body Positioning: Spend time sitting and standing, stooping or crouching, walking, ascending/descending stairs, making repetitive motions, spend time using hands to handle, control or feel objects,
  tools or controls. Frequently lift or move up to 10 lbs. Occasionally lift or move up to 50 lbs.
  

• Communication:
  Contact with others, e-mail, in-person discussions, public speaking, telephone and video calls.