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SALES REPRESENTATIVE

Dival Safety Equipment
Binghamton, NY Full Time
POSTED ON 11/6/2025
AVAILABLE BEFORE 1/6/2026
Utility Channel Sales Representative

An opportunity to join an industry leader experiencing explosive growth and opportunities. DiVal Safety has been recognized as The Best Place to Work in WNY for the past 15 years.

DiVal Safety Equipment, a leader in the Fire, EMS and industrial safety equipment distribution business, is looking for a self-motivated individual that works well as part of a team to grow our Utility division reporting directly to the Utility Channel Sales Manager. In this position you will be responsible for serving and growing business and relationships with established customers. Also, you will be responsible for growing your channel within your region in new accounts, sales, services and profit.

About DiVal Safety

DiVal Safety is a premier B2B distributor on safety equipment, industrial and contractor tools and supplies, maintenance repair, and operating (MRO) products. In addition to the wide range of products we carry, we also test, service and repair many of the products we supply. We are a values-based company with a “Whatever it takes” attitude that relies on professional relationship sales and a proven results-oriented approach that was established in 1977.
Our channel representatives have a vast potential for excellent earnings and a career of entrepreneurial opportunities, professional development and advancement.
Join the DiVal Safety Equipment team as a member of our fast-paced, well trained and dynamic team. The position comes with a base salary plus commission, expenses and car allowance.

Duties and Responsibilities:
  • To achieve annual required growth
  • 50% of your time in front of the customers and prospects in your territory
  • To continually uncover new sales opportunities and create new business opportunities
  • Manage and hit supportive metrics (calls, appt, opps, and quotes) in CRM
  • To plan sales calls via call objectives and high-value questions
  • Regular meetings with specialists in your territories to help improve the customer experience and meet all potential needs.
  • Identify new value driven products for your customers
  • Work with the corporate accounts division to create relationships with key accounts at the highest levels
  • Focus on the horizontal growth and lost business within accounts

Professional Skills and Requirements:
  • Demonstrates mastery of skills in the areas of consultative selling, marketing principles, prospecting, networking and negotiations.
  • Live by the DiVal Core Values
  • Ability to read, analyze, and interpret basic sales reports
  • Have a firm understanding of the competitive situation within your accounts, and within your territory
  • Well-versed in basic math
  • At least 2-3 years’ experience in Sales
  • Excellent organizational skills and project management skills
  • Minimum college associate degree
  • Ability to acquire a functional knowledge of a variety of computer programs
  • Valid driver’s license and acceptable vehicle record
  • Abide by the dress code of DiVal
  • Meet travel requirements- Territory travel average of 3-5 overnights/month, with an additional 8-12 overnights of corporate travel/ year.

Physical Demands:
  • Must be able to lift and carry up to 50 pounds when required
  • Ability to withstand long periods of time working on a computer

Benefits:
  • Based on salary plus commission
  • Comprehensive sales training and onboarding process
  • Medical benefits
  • Dental benefits
  • Other voluntary benefits (STD, LTD, Accident, Critical illness, Life insurance)
  • Company provided life insurance policy
  • 401K
  • Paid time off

DiVal Safety Equipment is proud and dedicated to be an Equal Opportunity Employer (EOE) of Minorities / Women / Veterans / Disabled.

Salary.com Estimation for SALES REPRESENTATIVE in Binghamton, NY
$63,603 to $89,888
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