Director- Student Recruitment

Director- Student Recruitment

JOB DESCRIPTION:  The Director of Student Recruitment is a key member of the district’s Leadership Team, responsible for the development and implementation of district-wide strategies to attract, enroll, and retain students in K-8 schools. The Director fosters collaborative partnerships with district leaders, school principals, and external stakeholders to support enrollment goals and promote the district’s programs. The position leads outreach efforts to families, community organizations, early childhood providers, and other partners, and oversees the recruitment and enrollment process to ensure a positive experience for prospective families.

QUALIFICATIONS:  A bachelor’s degree in education, communications, marketing, business administration, or a related field is required; a master’s degree is preferred. The position requires at least five years of progressively responsible experience in K-8 education, community engagement, enrollment management, or communications. Candidates must demonstrate the ability to plan, organize, and lead district- or department-level programs, with strong interpersonal, verbal, and written communication skills. Experience in building positive relationships with families, community organizations, and partner agencies is essential. Knowledge of K-8 education systems, enrollment practices, and demographic trends is required. Proficiency with technology and data management tools to track and analyze enrollment trends is expected. The position requires evening and weekend work for events and outreach. Bilingual proficiency (English/Spanish) is preferred. 

RESPONSIBILITIES:

• Develops, implements, and evaluates district-wide student recruitment and retention strategies aligned with enrollment goals and district priorities.
• Plans, leads, and coordinates enrollment events, including, but not limited to, Door-to-Door neighborhood canvassing,  open houses, school tours, information sessions, and community outreach activities, including Community Walks.
• Collaborates with principals, school staff, and district departments to promote programs such as preschool,  gifted, special programs, and school choice options.
• Establishes and maintains partnerships with early childhood providers, community organizations, local agencies, and other stakeholders to expand recruitment outreach.
• Collaborates with Community Relations to extend marketing and communication efforts related to student enrollment, including print materials, digital campaigns, social media, and signage.
• Collects and analyzes enrollment and demographic data to inform recruitment strategies and provides reports to district leadership.
• Ensures compliance with district and state policies related to enrollment, registration, and family communication.
• Represents the district in community events and serves on relevant committees or task forces related to enrollment and student engagement.
• Perform other duties as assigned.

SALARY: Twelve-month position, administrative salary schedule level 97, and employee benefits in accordance with Board policies. 

EVALUATION: Performance to be evaluated in accordance with Board policy on the evaluation of professional personnel.  This position is supervised by the Superintendent’s Office.

Governing Board approved: 12/11/2025

Salary : $109,461 - $137,644