Director of Marketing

Job Profile for our Director of Marketing

• Do you want to have a real impact on an organization?
• Do you want to leverage your experience to define, implement, and continuously improve best-in-class marketing?
• Do you get excited about driving sales through digital marketing?
• Do you want the opportunity to be supported and mentored by senior and successful marketing advisors?
• Do you want to be a part of a fun, collaborative, and ambitious team?

Who We Are

We own two manufacturing companies in the experiential marketing space. Displayit is a 25-year old manufacturer of trade show displays and business signage. We have a strong reputation in the industry with time-tested products. Displayit is based in Buford, GA.

Our sister company, PG Exhibits, is a leading exhibit house offering in-house production of trade show booths and event planning services. Displayit bought PG Exhibits in May of 2023. PG Exhibits is also 25 years old. The headquarters / production facility is in Aurora, CO and there is a satellite facility in Dallas, TX.

Who You Are

• Marketing Skills
  • Experience managing a digital marketing agency and a marketing budget, both in performance marketing (paid ads) & creative production.
  • A digital marketing expert with deep proficiency in paid search, SEO, email marketing, social media and CRM
  • Certified or experienced in using
    • Google Analytics, GA4, Tag Manager, Merch Center and Google Console
    • Google Ads
    • Microsoft Ads
    • Facebook Ads
    • LinkedIn Adspaid
    • HubSpot Marketing
    • NetSuite
• Data Skills
  • Data is your best friend
  • Comfortable with data tables, pivot tables, graphs and synthesizing into a comprehensive reporting pack
  • Intermediate skills in Microsoft Excel or familiarity with Looker Studio, Tableau or similar Business Intelligence software.
  • Ability to understand the data and using it to tell a story
• eCommerce
  • Experience in Big Commerce, Shopify and etc.
• Ideal Work Style:
  • A passion for understanding the customer and their decision-making journey
• An ability to offer guidance and feedback on creative content
• Has sufficient business acumen to see the bigger picture and connect the dots back to marketing
• Likes working in an entrepreneurial environment
• Enjoys strategy, implementation, execution, and ongoing operations
• Can build trusted relationships; strong listener; seeks to understand
• Desire to work collaboratively with a results driven approach
• Positive mindset; Practices gratitude
• Relentlessly curious; Can bring insights and ideas from outside our organization
• Always trying to get just a little bit better; Persistent
• Has the leadership courage to challenge conventional thinking, express a dissenting point of view, or willing to have a difficult conversation
• Can disagree and commit
• Great professional integrity
• Takes personal pride in work
• Able to navigate through grey areas
• Has a sense of humor

The Director of Marketing will be responsible for driving sales and qualified leads through all marketing channels, with an emphasis on paid search and SEO. This individual will shape our marketing strategy and tactics own the successful execution on a day-to-day basis. The Director of Marketing / team / agency would primarily focus on Displayit, especially in the first six months. Over time, the role / team / agency would launch demand generation efforts to support customer acquisition at PG.

Responsibilities:

• Develop and Execute Marketing Strategy: Within the context of our company goals, and with input from the Business Unit Leaders, set the marketing strategy and manage the implementation of all tactics
• Digital Marketing: Oversee the development and execution of digital marketing campaigns, including SEO, email marketing, social media, paid search and etc.. to drive customer acquisition and engagement
• Reporting and Analytics: Responsible for marketing channel, pipeline, and attribution reporting; implement analytics, dashboards, and ROI analysis to optimize performance and drive insights.
• Demand Generation: Partner with Sales to drive the creation and implementation of lead generation and conversion strategies to drive sales growth
• Budget Management: Develop and manage the marketing budget, allocating resources efficiently to achieve maximum ROI.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure alignment and collaboration on marketing initiatives
• Provide guidance, direction, and oversight to our digital marketing partner, to drive profitable sales across all efforts in the most efficient ways

Performance Metrics:

• Sales
• Efficiency and effectiveness of marketing spend

Requirements:

• Bachelor's degree in marketing, business, or a related field; Eight plus years of marketing experience
• Proven success developing and implementing strategic marketing plans and managing campaigns
• Strong digital marketing expertise with a track record of leveraging digital channels effectively
• Strong understanding of agency expectations and industry benchmarks, and comfortable partnering with agency partners to deliver strong results

Location: The job is a hybrid position; remote could be a possibility