What are the responsibilities and job description for the Marketing Director position at Discovery Land Company?
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Join the Discovery family, where quality and service are at the heart of everything we do!
This role will be located at one of Discovery Land Company’s locations: Stetson Mountain Club, set outside Steamboat Springs, Colorado. Discovery Land Company is seeking a full-time, year-round Director of Marketing to join the Marketing Department.
Job Summary
The Director of Marketing works with Discovery’s Corporate Marketing team as an on-the-ground marketing lead at Stetson Mountain, helping to develop and execute the property’s sales and marketing program. This person will lead day-to-day marketing efforts at the property level and work closely with the sales team to support the sales process from a marketing perspective.
This role requires expertise in marketing strategy, well-developed cross-departmental project management and sales skills, excellent writing and communication skills, attention to detail, exemplary organizational skills, discipline and creativity, and a desire to be part of a fast-moving, entrepreneurial team. Candidates must have the ability to handle multiple tasks simultaneously, balance a variety of roles within the organization, and be able to establish and foster effective working relationships with internal teams, prospects, and the local community.
Duties & Responsibilities
Stetson Mountain Club is a mountainside escape located just outside Steamboat Springs, Colorado. Centered around year-round sports and outdoor recreation, lake access, and amenities, Stetson provides a one-of-a-kind experience within the unique natural landscape. During the winter, the incredible alpine mountain environment offers a host of exclusive winter sports and activities. In the warmer months, opportunities for boating and water sports abound alongside the chance to explore the terrain with hiking, backpacking, mountain biking, fly fishing, glamping, and off-road adventures. The club also maintains a full suite of signature amenities, including impeccable dining venues, a state-of-the-art spa and fitness facility, Discovery’s Outdoor Pursuits program, and much more. At Stetson Mountain Club, our employees use their personal talent, passion, and resources to meaningfully integrate with diverse communities to provide the highest level of service that contributes to the creation of unforgettable experiences.
Discovery Land Company is a U.S.-based real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world. For more information about our company, please visit: http://www.discoverylandco.com.
Join the Discovery family, where quality and service are at the heart of everything we do!
This role will be located at one of Discovery Land Company’s locations: Stetson Mountain Club, set outside Steamboat Springs, Colorado. Discovery Land Company is seeking a full-time, year-round Director of Marketing to join the Marketing Department.
Job Summary
The Director of Marketing works with Discovery’s Corporate Marketing team as an on-the-ground marketing lead at Stetson Mountain, helping to develop and execute the property’s sales and marketing program. This person will lead day-to-day marketing efforts at the property level and work closely with the sales team to support the sales process from a marketing perspective.
This role requires expertise in marketing strategy, well-developed cross-departmental project management and sales skills, excellent writing and communication skills, attention to detail, exemplary organizational skills, discipline and creativity, and a desire to be part of a fast-moving, entrepreneurial team. Candidates must have the ability to handle multiple tasks simultaneously, balance a variety of roles within the organization, and be able to establish and foster effective working relationships with internal teams, prospects, and the local community.
Duties & Responsibilities
- Provide brand and marketing expertise within DLC and property initiatives such as collateral development, communications, event planning, and overall presentation.
- Responsible for creating communications related to sales and marketing initiatives.
- Support writing and communication projects.
- Market research, insights, and input into strategic planning.
- Develop marketing plan and corresponding budget to align and support sales initiatives.
- Collaborate with the sales team to drive engagement and strategy implementation in current and new markets.
- Project manage print and digital asset creation and management.
- Manage CMS and listing inventory on property website.
- Coordinate photography and videography for the property
- Social media management.
- Onsite support and coordination of corporate-led events.
- Oversee inventory and assets for digital sales tools and resources.
- Manage CRM input and reporting dashboards, analyze data and provide reporting to support overall sales direction and new marketing initiatives.
- Oversee new product launch material development and design.
- Evaluate marketing needs as property transitions through lifecycles.
- Additional marketing duties as needed.
- Bachelor’s degree with a focus on business and marketing preferred
- Minimum of 8 years in marketing, representing high-end luxury properties or relevant industry. Experience partnering and/or working with a Sales teams a plus
- Knowledge of construction, architecture and design a plus
- Computer literate in Microsoft Office (PowerPoint, Word, Excel), and Adobe Creative Suite (InDesign, Illustrator, Photoshop) as well as Apple products and services
- Track record of producing and presentation of marketing assets in a fast-paced and agile environment
- Flexibility and ability to pivot to new projects and desire to work in fast-paced environment.
- Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.
- Ability to work in a team environment.
- Ability to stay calm and focused during the busiest of times.
- Ability to read, write, speak, and understand English; additional languages preferred.
- Must be able to work flexible work hours/schedule including evenings, weekends, and holidays. Long hours may be required due to business demands.
- Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds.
- The compensation for the position is: $118,000 – $140,000 plus bonus.
- Medical, Dental, and Vision Benefits (Full-Time Year Round Only)
- 401k Contribution (Full-Time Year Round Only)
- Paid Time Off and Paid Holidays (Full-Time Year Round Only)
- Employee Meals, Referral Incentives, and Recognition Programs
- Holiday Pay
- Professional development and upward mobility opportunities
- Work-Family Culture
Stetson Mountain Club is a mountainside escape located just outside Steamboat Springs, Colorado. Centered around year-round sports and outdoor recreation, lake access, and amenities, Stetson provides a one-of-a-kind experience within the unique natural landscape. During the winter, the incredible alpine mountain environment offers a host of exclusive winter sports and activities. In the warmer months, opportunities for boating and water sports abound alongside the chance to explore the terrain with hiking, backpacking, mountain biking, fly fishing, glamping, and off-road adventures. The club also maintains a full suite of signature amenities, including impeccable dining venues, a state-of-the-art spa and fitness facility, Discovery’s Outdoor Pursuits program, and much more. At Stetson Mountain Club, our employees use their personal talent, passion, and resources to meaningfully integrate with diverse communities to provide the highest level of service that contributes to the creation of unforgettable experiences.
Discovery Land Company is a U.S.-based real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world. For more information about our company, please visit: http://www.discoverylandco.com.