SVP of Patient Access

Position Summary

The Senior Vice President of Patient Access is responsible for the strategic and operational leadership of the organization's patient growth engine, including Admissions, Clinical Outreach, Marketing, and Payor Strategy. This role oversees the full patient access journey to drive organizational growth, optimize referral pathways, improve payor relations, and ensure a seamless patient experience.

Essential Job Functions

• Develops integrated patient acquisition strategy
• Aligns Admissions, Sales, and Marketing into unified growth model
• Partners with executive leadership on growth, capacity, and payor alignment
• Manages budgets and forecasts prospect volume by channel, admissions, and census growth
• Uses analytics to drive ROI and efficiency
• Partners with Operations, Clinical, and Finance teams
• Participates in executive planning and strategy
• Oversees admissions department and strategies to improve conversion, speed to admission, and patient experience
• Supports in optimizing VOB, financial clearance, and counseling processes
• Monitors admissions KPIs and guides admissions leadership, as needed
• Leads referral growth strategy across healthcare providers and partners
• Oversees sales team performance, pipeline management, and plan to strengthen strategic referral relationships
• Identifies opportunities for new business and strategies to grow those relationships
• Supports sales leadership in directing outreach representative activity and aligning to business needs
• Supervises the digital marketing channel and overarching brand strategy
• Directs SEO optimization, paid media, and conversion strategies
• Ensures digital presence achieves business goals and drives desired consumer behavior
• Oversees Payor Relations department
• Develops strategy to increase access to services for patients
• Collaborates with payors to develop relationships to drive business and patient volume
• Ensures cohesion with contracting strategy and overarching business strategy
• Enhances use of technology throughout patient acquisition process to meet shifting consumer behavior and to drive improved conversion
• Ensures brand consistency and trust
• Builds and monitors performance dashboards across acquisition channels and identifies areas of opportunities for improvement

Knowledge, Education, Experience:

• 10-15 years leadership experience in healthcare or behavioral health
• Experience leading Admissions, Business Development (Clinical Outreach), Digital Marketing/Brand, and Payor functions
  
  

Employment Status: Full-Time

Schedule: Exempt

Work Location: Remote with 30% of travel