Executive Director

JOB SUMMARY

Manages the daily operations of Discover Klamath Visitor and Convention Bureau (Discover Klamath). Leads the execution of Discover Klamath’s strategic and financial plans as approved by the board of directors. Develops and oversees marketing and promotional strategies to increase visitor traffic, length of stay, and spending of visitors from out of the area. Plans and coordinates work to enhance the region’s image as a destination for visitors, conventions, corporate meetings, business travelers, tournaments, tours, and events. Identifies partnerships to grow income and increase tourism.

DUTIES & RESPONSIBILITIES

This job description reflects the assignment of essential duties and responsibilities – it does not prescribe or restrict the tasks that may be assigned.

ESSENTIAL DUTIES:

The Executive Director is responsible for overseeing operations of the organization and managing its staff and resources.

● Directs execution of the strategies, goals and objectives of the organization

● Recommends and administers policies and procedures

● Develops and manages an annual board-approved budget

● Develops and implements annual marketing and PR plan; adjusts when necessary due to internal or external factors

● Selects, trains, supervises, and evaluates the performance of the Discover Klamath team; assigns work activities; monitors workflow; and ensures all programs are conducted in an efficient and timely manner and in compliance with applicable policies and procedures

● Prepares and presents written and oral reports regarding the activities and services of Discover Klamath

● Coordinates and attends all Discover Klamath Board of Directors meetings; makes regular reports to the Board of Directors regarding Discover Klamath’s performance

● Responsible for the operation of Discover Klamath’s Visitor Center; Analyzes visitor and other data for management purposes

● Identifies strategic partners to fund and create tourism events and activities.

● Collaborates with the community offices and organizations On the development of a strategic community brand.

The Executive Director represents Discover Klamath to the public, allied partners in the hospitality industry, and collaborating agencies.

● Represents Discover Klamath as a liaison to Klamath Falls City Council, Klamath County Board of Commissioners and state and federal legislative delegations

Engages directly with key stakeholder entities to ensure open communication and appropriate execution of strategic initiatives. This may include, but is not limited to regular communication with the entity’s point of contact, regular attendance at meetings, or participation as a board or advisory committee member

● Serves a liaison to local, regional and state destination marketing organizations and associations

● Serves as liaison to local, state, and national meeting planners in coordinating conventions and events to be held in Klamath County

● Collaborates effectively with state, local and regional economic development leaders

● Establishes and maintains relationships with hospitality industry partners including lodging operators, restaurant operators, outdoor recreation providers, venue operators, tour companies, event planners, etc.

The Executive Director is a leader in the local recreation and tourism industry and coordinates efforts to advocate and educate on trends and issues in the industry that impact local tourism.

● Educates and informs Klamath County lodging operators about Transient Room Tax (TRT) and other issues impacting regional tourism by establishing regular and direct communication

● Educates Klamath County voters and public stakeholders about TRT and other issues impacting regional tourism

● Collaborates with local and regional allies to best leverage available TRT funds

● Advises local and regional agencies regarding tourism-related projects and the issuance of tourism related grant funding

● Attends and participates in professional associations and committees; attends conferences, conventions, trade shows, and special events

● Maintains knowledge of trends and innovations in the tourism and convention industry

NON-ESSENTIAL DUTIES:

● Other duties as required or assigned.

QUALIFICATIONS

MINIMUM EDUCATION & EXPERIENCE:

● Demonstrated supervisory experience; AND

● Bachelor’s degree in marketing, communications, public relations, public administration, business administration or a closely related field; AND

● Three or more years full-time management experience in marketing, hospitality and tourism, public relations, economic development, or a closely related field; OR

● An equivalent combination of experience & education

PREFERRED EDUCATION & EXPERIENCE:

● Significant career experience in fields related to marketing and management.

● Three years of directly related and progressively responsible work experience in the convention, visitor, hospitality, and/or tourism industry.

KNOWLEDGE, SKILLS AND ABILITIES NEEDED TO PERFORM THIS ROLE:

● Innovative Marketing and PR strategy development skills

● Professional level understanding and working knowledge of marketing, advertising, and communications principles and practices in the areas of radio, television, print production, video production and web-based tools

● Ability to collaborate effectively with members of the media, the public, staff, industry partners, partner agencies, business leaders, and elected/appointed officials from diverse cultural, social, economic and educational backgrounds

● Computer and technology proficiency including Microsoft Excel, Word, Outlook, PowerPoint, social media, and database software; willingness to adapt to new technologies

● Ability to effectively supervise the work of others

● Excellent written, verbal, and interpersonal communication skills

● Ability to prepare, read, interpret, and comprehend complex reports, data and comprehend financial reports

● Working knowledge of laws and regulations related to regional, local and state tourism.

● Excellent judgment and decision-making skills

● Must be able to work independently in the absence of direct supervision

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Klamath Falls, OR 97601: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Supervising: 2 years (Preferred)
• Marketing: 3 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Salary : $90,000 - $120,000