What are the responsibilities and job description for the Product Specialist (Digital Campaigns & Platform Expert) position at DirectMail2.0?
***DirectMail2.0 was voted Tampa Bay's BEST PLACES TO WORK THREE YEARS IN A ROW!!***
Who we are:
DirectMail2.0 is a fast-growing digital marketing SAAS company. We have a one of kind marketing automation platform to improve the response rate for direct mail. Very agile, innovative and cutting edge. Lots of room for advancement and learning in a super cool and fun environment!
· Inc 5000 3 years in a row!
· Tampa Bay fast 50 best companies!
· Innovation Award Finalist Synapse!
In the past five years, several of our entry-level hires have climbed into leadership positions! Show us what you've got and we'll show you the money!
Location:
This is an 80% IN OFFICE in Clearwater, FL position. We do 80% in office and 20% at home. We are not hiring for a fully remote position.
Product Specialist (Digital Campaigns & Platform Expert)
DirectMail 2.0 is seeking a Digital Ad Specialist to join our Operations team. This role is critical to ensuring our partners’ marketing campaigns launch flawlessly and perform at the highest level across Google, Meta (Facebook/Instagram), Simpli.fi, and our own proprietary omni-channel platform.
The ideal candidate is both detail-focused and tech-savvy. We need someone who understands digital advertising platforms, can quickly learn our system inside and out, and is comfortable figuring things out without being told step-by-step. If you’re the kind of person who can look at a campaign, recognize what’s happening, and quickly pinpoint what needs to be fixed or adjusted, you’ll fit right in.
What We’re Specifically Looking For:
We will train you to become our expert in digital campaign setups. Experience or knowledge of the following digital ad platform is a huge advantage.
● Google Ads
● Meta Business Manager
● Programmatic ad platform experience is a plus (not required)
Ideally, someone who can easily learn new technology and become an internal go-to resource on the above mentioned platforms. Once fully trained, you should know how our features work well enough to understand what’s happening on any campaign just by reviewing the data and setup.
Strong problem-solving instincts - if something looks off in a campaign or it's not performing to benchmarks we set, you can figure out the reason without needing to escalate every time.
High accuracy, low mistakes - small errors can create big issues. If careful, consistent work is your natural way of operating, this role will fit you well.
Reporting Structure
You’ll report directly to the VP of Operations.
What Success Looks Like
● Campaigns are set up right the first time
● Partners get quick, clear communication
● You quickly become the “go-to” for setup questions and to analyze platform behavior
● You proactively catch issues before they escalate to bigger problems
● Weekly/monthly reporting is accurate and reliable
● On rare occasion, a willingness to respond to issues after hours or on weekends.
What You Bring
● Comfort with tools like Google Ads, Google Tag Manager, Meta Business Manager, as well as Excel, Google Sheets, etc.
● Solid communication skills
● Strong attention to detail and pride in delivering error-free work
● Ability to work independently while still being a strong team contributor
● Ideally, 1 years of experience setting up/managing digital ad campaigns for others.
Why Join Us
● Join a fast-growing marketing technology company
● Work with a supportive team that values accuracy, clarity, and accountability
● Be part of a comfortable, supportive team environment.
Compensation:
This position $22.50 an hour to start. Eligible for increase to $25 after 60 day probationary period.
Benefits:
- Medical/Dental/Vision
- 401k
- Life Insurance
- Short & Long Term Disability
- Paid Time Off/Paid Holidays
- 20% Work From Home/80% in office (4-5 days a month at home)
- Snacks provided in the office
- At least once a month, if not more, the company gets together for a company funded group activity. Bar crawls, pizza days, taco day, massages, trivia nights, pool parties, etc.
- Incredible company culture! Come party with us! We have a really great, fun-loving, relaxed environment where everyone works hard and plays hard!
Salary : $23