Marketing Manager

Company Description

Directed is a trusted nationwide partner for comprehensive print, workplace, and facility solutions. Whether you need signage in Miami, moving and storage in Chicago, or painting in New York City, Directed delivers a seamless, one-stop experience designed to simplify complex projects and elevate every facility.

Our team works hand-in-hand with marketing, procurement, real estate, construction, workplace, and facilities professionals to execute projects with precision—from design to installation. With deep expertise across multiple trades, Directed ensures consistency, accountability, and exceptional quality on every job, in every market.

Founded by Edward Sanders Sr., our company’s core values trace back to his father, Martin Sanders, born in 1901, whose work ethic and vision continue to guide us today. More than a century of determination and craftsmanship drive our mission: to combine exceptional quality, focus, and precision better than anyone in the industry.

About the Role

Role Overview:

We’re seeking a proactive, strategic Marketing Manager who can do both high-level planning and hands-on execution. You will be responsible for building our brand presence in NYC and beyond, driving lead generation and conversion, managing channels (digital, events, content, social), and collaborating cross-functionally (sales, product, operations) to align marketing with business goals.

Key Responsibilities:

·      Develop and execute a marketing plan aligned with company growth targets (brand awareness, lead pipeline, customer engagement).

·      Manage key marketing channels: digital advertising (PPC/social), content marketing (blogs, white-papers, case studies), email/marketing automation, SEO/SEM, events/tradeshows (if applicable).

·      Build and maintain the marketing calendar, coordinate campaigns from ideation through launch, measurement, optimization.

·      Own the brand voice, positioning and messaging: ensure consistency across web, social, collateral, and internal communications.

·      Collaborate with sales and product teams to generate compelling content (use cases, customer stories) and support pipeline.

·      Establish metrics/KPIs for marketing performance, track ROI, leverage analytics to drive decisions.

·      Manage external vendors/partners (creative agencies, freelancers) as needed.

·      Operate within budget; scale marketing efforts as company grows.

Qualifications:

·      Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

·      3-6 years of marketing experience (ideally in a startup or high-growth environment).

·      Demonstrated track record of driving growth via digital marketing and content.

·      Strong analytical ability: comfortable with data, metrics, measuring campaign performance.

·      Excellent written and verbal communication skills; able to craft clear and compelling marketing materials.

·      Experience with marketing tools/technology (e.g., Google Analytics, Google Ads, Meta ads, HubSpot/Marketo/other marketing automation, CRM familiarity).

·      Self-starter, comfortable in ambiguity, able to wear multiple hats and evolve as the company scales.

·      Bonus: experience in B2B SaaS or other tech-driven company; familiarity with brand building in NYC; events/trade show experience.

What We Offer:

·      Working in the heart of NYC with a newly built office (provide details if you have)

·      Opportunity to shape marketing function and grow with the company (clear path to Director level)

·      Competitive salary bonus structure

·      Benefits (health, generous PTO, etc.)

·      Collaborative, energetic team environment, startup culture but stable company backing.

Compensation Package

Base Salary:

$90,000 – $120,000 (depending on experience)

Commission / Bonus:

• Uncapped commission structure
• Target OTE (On-Target Earnings): $100,000 – $130,000
• Commission tied to lead generation/growth KPIs.

Benefits:

• Healthcare subsidy (company covers partial cost of employee plan)
• Travel & networking event budget
• PTO & paid holidays