What are the responsibilities and job description for the Project Lead, eCommerce position at Direct Wines, Inc?
ECommerce, Project Lead
eCommerce Department
Full-Time (Hybrid)
Norwalk, CT, US
OVERVIEW
We are seeking a results-driven Project Lead, eCommerce to lead and optimize the online shopping experience across our digital storefront. This role is responsible for driving revenue growth through effective site merchandising, search engine optimization (SEO), and conversion rate optimization (CRO) strategies. The ideal candidate combines strong commercial acumen with analytical thinking and a deep understanding of digital customer behavior. The Project Lead, eCommerce will work cross-functionally with marketing, creative, development, product, and analytics teams to improve site performance, enhance the customer journey, and support business goals.
PRIMARY RESPONSIBILITIES
Site Management
- Manage day-to-day merchandising of the eCommerce site including homepage, category pages, and promotions.
- Optimize product sorting, navigation, and discoverability.
- Execute merchandising strategies aligned with campaigns and inventory.
- Analyze product performance and customer behavior.
- Partner with creative teams to maintain a strong brand experience.
- Manage review platform Yotpo
- Product activation
CRO & Personalization
- Analyze customer journeys to identify friction points.
- Develop and execute A/B testing strategies.
- Optimize conversion rate and average order value.
- Collaborate with UX and development teams.
- Track results and report business impact.
- Leverage Bloomreach to create personalized experiences on site.
SEO
- Partner with Global Team on SEO priorities.
- Monitor performance KPIs for organic and LLMs.
- Stay current on SEO trends and algorithm updates.
Analytics & Performance Management
- Monitor KPIs including conversion rate, revenue, and traffic.
- Build reports and dashboards.
- Provide insights for decision-making.
- Recommend optimization opportunities.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field.
- 3–7 years of eCommerce or digital experience.
- Strong experience with merchandising, SEO, and CRO.
- Proficiency in analytics tools like Google Analytics.
- Experience with eCommerce platforms.
- Strong analytical and communication skills.
BENEFITS
Full-time employees receive a complete benefits package, including:
- 401(k) with employer match
- Medical, Dental, and Vision benefits
- Company-paid Life and Disability Insurance
- Flexible Time Off
- Paid Holidays
- Employee wine discounts and special offers
- Company-paid WSET Certification
- Ongoing personal and professional development opportunities
OUR COMPANY
Direct Wines, Inc. is a dynamic, innovative, wine-loving company that helps consumers across the U.S. discover exciting wines that are perfectly suited to their tastes – all with the convenience of home delivery. We are proud to provide a highly personalized wine service in partnership with licensed retailers Laithwaites and The Wall Street Journal – and we are passionate about consumer satisfaction.
As the leading Third Party Provider in the alcohol beverage industry, Direct Wines, Inc. provides professional services to licensed wine retailers across the US. These include access to national brands, marketing planning, and execution, logistics support for distribution management and customer service. We offer scalability and economies that individual, state-licensed retailers would struggle to deliver on their own. It is also the role of Direct Wines Inc. to ensure compliance in the highly regulated alcohol beverage industry.